---
title: "Wetzel’s Pretzels Welcomes Fall with New Apple Cinnamon Bitz"
url: https://burnaze.com/article/b84b8685-81da-43a4-b153-24bc1edd3c90
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250902_wetzels_pretzels_welcomes_fall_with_new_apple_cinnamon_bitz.html
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
published: 2025-09-02T12:00:00.000Z
modified: 2026-10-31T17:21:07.103Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Wetzel’s Pretzels Welcomes Fall with New Apple Cinnamon Bitz

**TL;DR:** Wetzel's Pretzels introduces a new limited-time menu item, Apple Cinnamon Bitz, a fall-themed twist on their classic Cin-A-Bitz. The item is available at participating locations starting September 1.

*originally published in Franchising.com on 2025-09-02. [Read the original](https://www.franchising.com/news/20250902_wetzels_pretzels_welcomes_fall_with_new_apple_cinnamon_bitz.html).*

## Story

Wetzel’s Pretzels is embracing the season’s sweetest flavors with the debut of its new limited time offer menu item, Apple Cinnamon Bitz, an autumn-inspired twist on the brand’s beloved bite-sized pretzels. Wetzel’s is once again giving snack lovers a reason to savor the flavors of fall.

Available Sept. 1 at participating locations, Apple Cinnamon Bitz transforms Wetzel’s classic Cin-A-Bitz into a fall indulgence. These shareable pretzel bitz are topped with warm apple pie filling, fluffy whipped topping and a sprinkle of cinnamon sugar — creating layers of buttery, sweet and spiced flavor in every bite. Perfect for strolling on crisp afternoons, game-day gatherings or fueling up during holiday shopping, this limited-time offer is made for savoring the season.

"Sweet, spice and everything nice – that’s exactly what our Apple Cinnamon Bitz delivers," said Sarah Curtis, VP of Marketing at Wetzel’s Pretzels. "We took the irresistible flavor of our Cin-A-Bitz and dressed them up for the season with the cozy tastes of autumn. Whether you’re grabbing a snack on the go or sharing with friends, it’s a delicious fall treat."

To celebrate this delicious seasonal launch, Wetzel’s Rewards members can score $1 off their first purchase of the Apple Cinnamon Bitz by using code FALL in the Wetzel’s mobile app from Sept. 2 to 9.

## Entities

- Franchising.com (publication)
- QSR (sector)
- menu pricing (topic)
- limited time offer (topic)
- seasonal menu (topic)
- Wetzel's Pretzels (company)
- fall promotion (topic)
- Sarah Curtis (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20250902_wetzels_pretzels_welcomes_fall_with_new_apple_cinnamon_bitz.html). Summarized by Burnaze (https://burnaze.com/article/b84b8685-81da-43a4-b153-24bc1edd3c90).