---
title: "Hot Bagels Are Headed to the North Star State"
url: https://burnaze.com/article/b857b115-9741-4627-bf49-0dd6cc1a93c3
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260922_hot_bagels_are_headed_to_the_north_star_state.html
category: "Bakery & breakfast"
industry: "Restaurants"
segment: "Bakery & breakfast"
published: 2026-09-22T12:00:00.000Z
modified: 2026-10-31T14:43:12.557Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Hot Bagels Are Headed to the North Star State

**TL;DR:** PopUp Bagels, a bagel brand founded by Adam Goldberg, is expanding to Minneapolis with 10 locations planned across the region. The brand, led by CEO Tory Bartlett, will bring its signature whole bagels and Grip, Rip and Dip experience to Minnesota through a partnership with Dan Daquisto of Hustle & Dough.

*originally published in Franchising.com on 2026-09-22. [Read the original](https://www.franchising.com/news/20260922_hot_bagels_are_headed_to_the_north_star_state.html).*

## Story

The “Not Famous but Known®” bagel brand serves its signature bagels hot from the oven and whole, made to be ripped apart and dipped into schmear. Centering the experience around the bagel itself, the brand puts a fresh spin on a beloved tradition, creating a simple, communal experience that’s as craveable as it is distinctive.

Founded by Adam Goldberg in his Connecticut backyard in 2021, PopUp Bagels has quickly become one of the most recognizable names in the bagel category. Having found a receptive audience among Midwesterners in Chicago, with an Ohio debut in Cleveland coming soon, the brand is excited to head north and make a home in Minneapolis. Led by Minnesota partner Dan Daquisto of Hustle & Dough, PopUp Bagels will bring its signature whole bagels, rotating schmear releases and unexpected collaborations to the region, continuing to build a devoted following by reimagining the classic bagel through its signature Grip, Rip and Dip® experience.

“At the heart of PopUp Bagels is a simple idea: great bagels are meant to be shared,” said Tory Bartlett, CEO of PopUp Bagels. “The Midwest has quickly become an important part of PopUp’s community, and Minnesota marks an exciting next chapter for the brand in the region. We’re proud to bring our hot-from-the-oven bagels, creative schmears and signature Grip, Rip and Dip® experience to Minnesota as we continue building a presence in communities across the country.”

The Minnesota expansion will bring PopUp Bagels’ community-first philosophy to a new market, with 10 locations planned across the region. Each shop will offer the brand’s signature experience, centered bagels served hot from the oven and designed to be shared.

“From the first time we experienced PopUp Bagels, we knew there was something special about the simplicity of the concept and the energy it creates around great food,” said Dan Daquisto of Hustle & Dough. “Minneapolis has that famous Minnesota Nice spirit, along with an incredible food culture and a genuine appreciation for bringing people together, making the Twin Cities a natural fit for PopUp. We’re excited to introduce the brand to Minnesota in the North Loop and create a place where hot bagels can become part of the everyday moments, traditions and celebrations that make this community so special.”

The Minnesota shops will offer walk-in ordering, advance pickup, and catering, while staying true to the brand’s core philosophy: serving high-quality bagels hot from the oven and designed to be shared.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- QSR (sector)
- brand expansion (topic)
- community development (topic)
- Minneapolis (location)
- PopUp Bagels (company)
- Tory Bartlett (person)
- Adam Goldberg (person)
- food culture (topic)
- Dan Daquisto (person)
- Hustle & Dough (company)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260922_hot_bagels_are_headed_to_the_north_star_state.html). Summarized by Burnaze (https://burnaze.com/article/b857b115-9741-4627-bf49-0dd6cc1a93c3).