---
title: "The Midland Reporter-Telegram: Young Entrepreneurs Are Flocking to Midland, Michigan To Fulfill Business Ownership Dreams"
url: https://burnaze.com/article/b8997eb8-88b9-402d-8aa3-1373245f9408
source: "1851 Franchise"
original_url: https://1851franchise.com/the-midland-reporter-telegram-young-entrepreneurs-are-flocking-to-midland-michigan-to-fulfill-business-ownership-dreams-5202
category: "Remodel & surfaces"
industry: "Home Services"
segment: "Remodel & surfaces"
published: 2016-07-11T22:17:36.000Z
modified: 2026-11-01T04:12:56.752Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/634860624090c5e83fb68e21e96520052357160711174736.jpeg
---

# The Midland Reporter-Telegram: Young Entrepreneurs Are Flocking to Midland, Michigan To Fulfill Business Ownership Dreams

**TL;DR:** Showhomes is expanding its presence in the Midland, Michigan market due to its attractive size and demographics. The company's COO, Matt Kelton, cites the area's potential for dominance and affordable housing as key factors.

*originally published in 1851 Franchise on 2016-07-11. [Read the original](https://1851franchise.com/the-midland-reporter-telegram-young-entrepreneurs-are-flocking-to-midland-michigan-to-fulfill-business-ownership-dreams-5202).*

## Story

Midland was recently named one of the top markets in the country for young entrepreneurs, and the Midland Reporter-Telegram spoke with Showhomes COO Matt Kelton about the Showhomes brand and their plans in Texas.

The article mentions that Showhomes specifically likes the size of the Midland market.

Said Kelton, “You can go into it and dominate as opposed to a market like Dallas or Chicago. A market like Midland would be good -- there are more people moving in. You see millennials moving back (to their hometowns) after a few years in the big city.”

The article goes on to mention that at the moment he can only sell franchises in the Houston market, but that Midland remains a strong option due to its affordable and high-end housing.

## Entities

- 1851 Franchise (publication)
- franchise growth (topic)
- Home Services (sector)
- houston (location)
- market expansion (topic)
- Matt Kelton (person)
- Midland (location)
- demographics (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/the-midland-reporter-telegram-young-entrepreneurs-are-flocking-to-midland-michigan-to-fulfill-business-ownership-dreams-5202). Summarized by Burnaze (https://burnaze.com/article/b8997eb8-88b9-402d-8aa3-1373245f9408).