---
title: "Adweek: Subway’s Bold Rebranding Campaign Promises a Different Taste for Everyone"
url: https://burnaze.com/article/b8c46e0d-4153-4255-86df-cee6bd0e8619
source: "1851 Franchise"
original_url: https://1851franchise.com/adweek-subways-bold-rebranding-campaign-promises-a-different-taste-for-everyone-2705596
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
topics: ["Marketing"]
published: 2018-02-16T16:11:01.000Z
modified: 2026-11-01T04:09:50.056Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/49b9572a9d37f49308d3e10c6702aa1f281.jpg
---

# Adweek: Subway’s Bold Rebranding Campaign Promises a Different Taste for Everyone

**TL;DR:** Subway launches a rebranding campaign focusing on variety and individualization, targeting all groups including millennials and Gen-Z consumers. The campaign aims to reestablish an emotional connection with consumers, emphasizing the brand's pillars of health, value, and indulgence.

*originally published in 1851 Franchise on 2018-02-16. [Read the original](https://1851franchise.com/adweek-subways-bold-rebranding-campaign-promises-a-different-taste-for-everyone-2705596).*

## Story

Subway was in desperate need of a brand image refresh when it came to its next big campaign. No appearance from Jared Fogle, no five-dollar sandwiches or talk of ingredients were included in the new messaging that was introduced this week. The brand’s reintroduction to the public debuting at the Olympics is focusing on variety and individualization, according to a recent Adweek article.

“We feel like we’ve lost an emotional connection to our consumers,” said Chris Carroll, Subway’s chief advertising officer. “The fundamental pillars of our brand are health, value and indulgence. That’s never changed, it’s what we’ve done for 50 years. What we need to do is tell that story [better].”

With multiple vignettes that show off various lifestyles and activities, Subway’s message stays the same–no matter what you are doing in life and what your taste preferences are, there’s something for you at Subway. The brand is targeting all groups but does hope to make a splash with millennials and Gen-Z consumers since Carroll believes that everyone aspires to be a part of that younger demographic.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Subway (company)
- Gen Z (person)
- qsr marketing (topic)
- targeted marketing (topic)
- rebranding campaign (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/adweek-subways-bold-rebranding-campaign-promises-a-different-taste-for-everyone-2705596). Summarized by Burnaze (https://burnaze.com/article/b8c46e0d-4153-4255-86df-cee6bd0e8619).