---
title: "Freddy’s Frozen Custard & Steakburgers announces the appointment of a new chief experience officer"
url: https://burnaze.com/article/b8cd066f-a16a-4236-85f4-76bd63471ebd
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/freddys-frozen-custard-steakburgers-announces-the-appointment-of-a-new-chief-experience-officer
author: "Raghav Patel"
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
topics: ["People"]
published: 2021-08-18T09:02:00.000Z
modified: 2026-10-31T16:23:55.545Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# Freddy’s Frozen Custard & Steakburgers announces the appointment of a new chief experience officer

**TL;DR:** Freddy's Frozen Custard & Steakburgers has appointed co-founder Scott Redler as its new chief experience officer. Redler has 45 years of experience and co-founded Freddy's with business partners Bill and Randy Simon in 2002.

*By Raghav Patel, originally published in Global Franchise on 2021-08-18. [Read the original](https://www.global-franchise.com/news/freddys-frozen-custard-steakburgers-announces-the-appointment-of-a-new-chief-experience-officer).*

## Story

Freddy’s Frozen Custard & Steakburgers has appointed co-founder Scott Redler as its new chief experience officer (CXO) after serving for as the chief operations officer (COO) for 19 years. Redler co-founded Freddy’s with business partners Bill and Randy Simon in 2002.

He will bring 45 years of experience into a new role precipitated by the acquisition of Freddy’s by private equity firm Thompson Capital Street Partners in March.

“Who better than Scott to continue the work of providing our guests with a truly memorable Freddy’s experience?” said Chris Dull, president and CEO.

“As co-founder, Scott created Freddy’s alongside his partners, and it is a privilege to have his expertise focused on ensuring the delivery of the very best experience for our franchisees, team members, and guests.”

Credited with over 20 different concepts, Redler is considered an industry veteran with his knowledge and is often called-upon by peers for advice and insights. Currently, he serves as treasurer of the National Restaurant Association’s Board of Directors and is a recipient of many awards, including the 2020 IFA silver plate award.

“In light of our continued surge in franchise growth and ongoing success systemwide, this new role falls naturally into the progression of the company,” said Scott Redler, co-founder and CXO.

“I look forward to strengthening franchisee relationships, continuing our unique culture and doing things ‘The Freddy’s Way’ by delivering an exceptional brand experience to our guests.”

Freddy’s was founded in 2002 and has since grown to over 400 locations in 34 states.

## Entities

- Restaurants (sector)
- franchise growth (topic)
- Global Franchise (publication)
- private equity (topic)
- executive appointment (topic)
- IFA (company)
- Raghav Patel (person)
- qsr industry (topic)
- Freddy's (company)
- Chris Dull (person)

---
Originally reported by Raghav Patel, Global Franchise (https://www.global-franchise.com/news/freddys-frozen-custard-steakburgers-announces-the-appointment-of-a-new-chief-experience-officer). Summarized by Burnaze (https://burnaze.com/article/b8cd066f-a16a-4236-85f4-76bd63471ebd).