--- title: "PopUp Bagels and Natalie’s Juices Partner to Create Tangerine Dream Butter Schmear" url: https://burnaze.com/article/b8e013f2-685f-432c-9f19-b0a1dc2664eb source: "QSR Magazine" original_url: https://www.qsrmagazine.com/news/popup-bagels-and-natalies-juices-partner-to-create-tangerine-dream-butter-schmear/ category: "Bakery & breakfast" industry: "Restaurants" segment: "Bakery & breakfast" published: 2026-07-23T12:33:21.000Z modified: 2026-10-31T13:18:27.477Z image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop --- # PopUp Bagels and Natalie’s Juices Partner to Create Tangerine Dream Butter Schmear **TL;DR:** PopUp Bagels and Natalie's Juices have partnered to create a limited-time 'Tangerine Dream Butter' schmear, available at all PopUp Bagels locations nationwide from August 6 to August 19, 2026. The collaboration brings together two brands dedicated to freshness and high-quality ingredients. *originally published in QSR Magazine on 2026-07-23. [Read the original](https://www.qsrmagazine.com/news/popup-bagels-and-natalies-juices-partner-to-create-tangerine-dream-butter-schmear/).* ## Story Natalie’s Juices, part of Perricone Farms, and PopUp Bagels, the award-winning bagel brand redefining the bagel experience, announced an exciting nationwide culinary collaboration. From August 6 through August 19, 2026, all PopUp Bagels locations nationwide will feature a limited-time “Tangerine Dream Butter” schmear, made with Natalie’s premium, fresh-squeezed Tangerine Juice. This unique offering brings together two brands dedicated to unmatched freshness and high-quality ingredients. The sweet, vibrant, citrus profile of Natalie’s small-batch tangerine juice blends seamlessly into PopUp Bagels’ schmear, creating a bright, flavor-packed bite crafted to elevate the summer breakfast routine. The new schmear joins other Natalie’s products already available at PopUp Bagels stores, including grab-and-go Orange Juice, Natural Lemonade, and Strawberry Lemonade beverage options. “When two brands share the same commitment to quality and taste, the result is something truly special,” said Ashley Sommer, Vice President of Marketing at Perricone Farms and Natalie’s Juices. “Tangerine Juice was the natural choice for this collaboration. It’s nature’s perfect citrus: effortlessly sweet, delicately mild, and bursting with fresh flavor. Partnering with PopUp Bagels gave us the perfect stage to let that shine. The Tangerine Dream Butter is the kind of dreamy, delicious moment that reminds you why real ingredients matter, and we can’t wait for people to taste what happens when two best-in-class brands come together.” “Natalie’s has been in our stores for a while, so this collab felt like a no-brainer,” said Adam Goldberg, Founder of PopUp Bagels. “We took the tangerine juice we already loved, folded it into a schmear, and timed it for peak summer. It’s bright, it’s fresh, and it’s exactly what a hot bagel wants in August.” To mark the launch of the Tangerine Dream collaboration, Natalie’s and PopUp Bagels are activating a series of high-profile consumer events and premium giveaways across the country: - **The Los Angeles Launch Party (August 6):** The campaign kicks off with an exclusive media and influencer preview from 7:00 PM to 9:00 PM at the Brentwood location (11710 San Vicente Blvd, Los Angeles). The evening will feature music from a live DJ, custom small bites, and complimentary bespoke, citrus-forward cocktails curated featuring Natalie’s juice. - **National Tasting & Scratch-Off Day (August 7):** On Friday morning (8:00 AM – 12:00 PM), the Brentwood, Los Angeles store will host a public pop-up sampling featuring a complimentary specialty Tangerine Dreamsicle drink and fresh tangerine juice flights. Guests at Brentwood will receive a custom scratch-off card with every purchase to win premium, limited-edition merchandise, including custom tangerine luxury scarves, stickers and VIP gift bags. Concurrently, select stores nationwide spanning major hubs in Dallas, Atlanta, New York, Oceanside and La Jolla – will host complimentary tangerine juice tastings. - **Gift With Purchase Weekend (August 15 – 16):** The celebration continues into mid-August for weekend foodies. At all Popup Bagels locations nationwide, the first 25 customers per day who order the Tangerine Dream Butter spread will receive a free, premium limited-edition Natalie’s tote bag. ## Entities - QSR (sector) - QSR Magazine (publication) - limited time offer (topic) - partnership (topic) - menu item (topic) - brand collaboration (topic) - PopUp Bagels (company) - Adam Goldberg (person) - Natalie's Juices (company) - Perricone Farms (company) - Ashley Sommer (person) --- Originally reported by QSR Magazine (https://www.qsrmagazine.com/news/popup-bagels-and-natalies-juices-partner-to-create-tangerine-dream-butter-schmear/). Summarized by Burnaze (https://burnaze.com/article/b8e013f2-685f-432c-9f19-b0a1dc2664eb).