---
title: "Watch Patrice & Associates on the Vetted Biz Podcast"
url: https://burnaze.com/article/b8e99e12-c7ff-4790-80ca-a0c4c8a948b4
source: "1851 Franchise"
original_url: https://1851franchise.com/executive-recruiting-excellence-with-patrice-associates-2725705
category: "Staffing"
industry: "Business Services"
segment: "Staffing"
published: 2024-03-22T22:17:00.000Z
modified: 2026-11-01T01:09:18.033Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/7891f4deb73a228a71f88dc8616c7fa95796.jpg
---

# Watch Patrice & Associates on the Vetted Biz Podcast

**TL;DR:** Patrice & Associates, a management and executive recruiting firm, has expanded its operations into various vertical markets due to the surge in demand for staffing solutions amid the tight labor market. The company awarded 40 new franchise agreements in 2023 and offers a discount to military veterans who franchise with them.

*originally published in 1851 Franchise on 2024-03-22. [Read the original](https://1851franchise.com/executive-recruiting-excellence-with-patrice-associates-2725705).*

## Story

In a recent podcast interview with Vetted Biz , Brian Miller , CEO of Patrice & Associates , and retired Army veteran and franchisee Kenneth Lacy shared valuable insights into the management and executive recruiting industry.

“We are in a very tight labor market. That's why companies are looking to recruiting firms — good quality recruiting firms like Patrice & Associates — to help them find talented people because they really can't find those people on their own," said Miller.

Patrice & Associates stands as one of the premier management and executive recruiting firms across North America. The brand’s primary objective revolves around matching highly skilled individuals with reputable companies, with a focus on the hospitality and food/beverage sectors. However, due to the surge in demand for staffing solutions amid the tight labor market, Patrice & Associates has expanded its operations into various other vertical markets within the executive search arena .

Now, fueled by this demand, Patrice & Associates’ affordable, home-based and flexible franchise model continues to appeal to savvy entrepreneurs like Lacy across the country. In 2023 alone, the company awarded 40 new franchise agreements in markets across the U.S. and Canada.

When it comes to who makes a great Patrice & Associates franchisee, Miller says owners come from all walks of life and don’t even need a hospitality background. Military veterans like Lacy, for example, have proven to be an excellent fit for the business model. Veterans who choose to franchise with Patrice & Associates are also eligible for a $6,500 discount.

"The three primary [skills] that immediately come to mind are discipline, leadership and adaptability,” said Lacy in reference to the military skills that transfer to franchising. “If you have the discipline to stick to the process, you'll make money. Leadership can be an asset in coaching candidates through the process.

And in terms of adaptability, it's about working with other people. In the military, you have to know in time of war that you have each other's back. Having that experience, you realize that we're all different and so instead of that getting in the way, it should be embraced as a strength."

## Entities

- 1851 Franchise (publication)
- franchise expansion (topic)
- General (sector)
- labor market (topic)
- veteran incentives (topic)
- Patrice & Associates (company)
- Brian Miller (person)
- executive recruiting (topic)
- Kenneth Lacy (person)
- Vetted Biz (company)

---
Originally reported by 1851 Franchise (https://1851franchise.com/executive-recruiting-excellence-with-patrice-associates-2725705). Summarized by Burnaze (https://burnaze.com/article/b8e99e12-c7ff-4790-80ca-a0c4c8a948b4).