---
title: "Consumer Marketing News & Views: June 22, 2021"
url: https://burnaze.com/article/b90fc691-0253-4aad-bf78-75c254841aa0
source: "Franchising.com"
original_url: https://www.franchising.com/articles/consumer_marketing_news__views_june_22_2021.html
author: "Eddy Goldberg"
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Marketing"]
published: 2021-06-22T10:00:00.000Z
modified: 2026-11-01T02:28:25.842Z
image: https://imgs.franchising.com/art/articles/6081_plate.jpg
---

# Consumer Marketing News & Views: June 22, 2021

**TL;DR:** The Restaurant Revitalization Fund may be replenished, and restaurant sales are improving, but guest traffic is worsening. Luby's has sold its 92-unit Fuddruckers brand to a franchisee for approximately $18 million.

*By Eddy Goldberg, originally published in Franchising.com on 2021-06-22. [Read the original](https://www.franchising.com/articles/consumer_marketing_news__views_june_22_2021.html).*

## Story

With the arrival of summer, life under Covid is looking better after a tough year-plus. So as consumers return to shopping in person, eating at restaurants, and releasing all that pent-up demand, we dig into what’s new, what’s trending, and what’s happening in franchise consumer marketing and related news. MARKETING TECH, TRENDS, TOOLS, & REPORTS Potential Replenishment of the Restaurant Revitalization Fund in the Works?

Exercise Caution with Covid-19 Vaccine Incentives To Avoid Running Afoul of Gambling Laws Restaurant Sales Continue Improvement in May, But Guest Traffic Worsens (Black Box) Revenge Spending Will Drive Consumer Trends this Year Post-Covid: The Impact of Lockdown on the Foodservice Industry in the U.S. & Canada Q+A with Greg Creed, Ex-CEO of Yum Brands, on How To Market a Business How a Sales & Social Media Partnership Helps Brands Win More Business 5 Easy Tips To Maximize Gift Card Sales Webinar, June 23: Digital Transformation – Have Gift Cards Been Left Behind?

Research Reveals Consumer Sentiment Around Social Media Post-Covid 5 Universal Customer Frustrations – and How To Fix Them Opinion: I Just Watched McDonald's New AI Drive-Thru and Lost My Appetite Generational Marketing (Cartoon) Account-Based Marketing Initiatives: A Research-Based Guide for Marketers IBM: What Is Conversational Marketing and Why Do Brands Need It Now? 5 Critical Skills All Marketers Must Develop McDonald’s Coffee Cups, Times Square Billboard Join Vaccine Awareness Campaign from Biden Administration Twitter Launches “I Wish I Knew” Podcast To Provide Insight into How It Uses Audience Research Emailers, Beware: Gen Z Is Far from Loyal to Brands Google Is Changing How Ads Track People Around the Internet: What You Need To Know 9 Restaurant Companies Tackling Diversity, Equity, & Inclusion in the C-Suite COMPANY NEWS Luby’s Sells 92-Unit Fuddruckers to a Franchisee for Approx. $18.

## Entities

- Franchising.com (publication)
- Franchise Industry (sector)
- McDonald's (company)
- Twitter (company)
- Eddy Goldberg (person)
- Yum Brands (company)
- Gen Z (person)
- diversity and inclusion (topic)
- restaurant sales (topic)
- IBM (company)
- Fuddruckers (company)
- marketing trends (topic)

---
Originally reported by Eddy Goldberg, Franchising.com (https://www.franchising.com/articles/consumer_marketing_news__views_june_22_2021.html). Summarized by Burnaze (https://burnaze.com/article/b90fc691-0253-4aad-bf78-75c254841aa0).