---
title: "Masks Have Caused Eye Makeup and Beauty Sales to Soar"
url: https://burnaze.com/article/b910071f-0ac4-4ede-bf66-cd35fc081aac
source: "1851 Franchise"
original_url: https://1851franchise.com/masks-have-caused-eye-makeup-and-beauty-sales-to-soar-2714826
category: "Beauty & Wellness"
industry: "Beauty & Wellness"
published: 2021-01-26T23:18:53.000Z
modified: 2026-11-01T02:26:50.692Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/42c2655457d58a861429f11de37fb7693846.jpg
---

# Masks Have Caused Eye Makeup and Beauty Sales to Soar

**TL;DR:** Amazing Lash has seen a surge in clients looking for fuller or longer lashes due to the beauty-above-the-mask trend. Beauty and cosmetic brands focused on traditional items like lipstick are seeing a decline in sales.

*originally published in 1851 Franchise on 2021-01-26. [Read the original](https://1851franchise.com/masks-have-caused-eye-makeup-and-beauty-sales-to-soar-2714826).*

## Story

According to Business Insider, many beauty and cosmetic brands focused on traditional items like lipstick are seeing a significant decline in sales, a trend attributed in large part to protective masks. The good news is, as people continue to hide their mouths and noses behind masks in most public spaces, they are increasingly looking for opportunities to express their creativity and makeup skills on their eyes.

As a result, Amazing Lash has seen a surge in clients looking for fuller or longer lashes to help capitalize on beauty-above-the-mask trends across social media platforms like Instagram and TikTok.

## Entities

- 1851 Franchise (publication)
- Beauty & Wellness (sector)
- Instagram (company)
- TikTok (company)
- social media influence (topic)
- beauty trends (topic)
- mask impact (topic)
- eyelash services (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/masks-have-caused-eye-makeup-and-beauty-sales-to-soar-2714826). Summarized by Burnaze (https://burnaze.com/article/b910071f-0ac4-4ede-bf66-cd35fc081aac).