---
title: "Farmer Boys® Elevates Executive Leadership Team"
url: https://burnaze.com/article/b937444b-3c7c-42bb-b189-073ba984ae2c
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240524_farmer_boys_elevates_executive_leadership_team.html
category: "Restaurants"
industry: "Restaurants"
topics: ["People"]
published: 2024-05-24T12:00:00.000Z
modified: 2026-10-31T18:47:42.392Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Farmer Boys® Elevates Executive Leadership Team

**TL;DR:** Farmer Boys appoints Chillingworth as Chief Marketing Officer and Villeda as VP of Human Resources to elevate its executive leadership team. The brand is gearing up for expansion to become a nationwide brand.

*originally published in Franchising.com on 2024-05-24. [Read the original](https://www.franchising.com/news/20240524_farmer_boys_elevates_executive_leadership_team.html).*

## Story

Prior to his new venture with Farmer Boys®, Chillingworth served as the VP of Marketing for Del Taco for 15 years, leading consumer-facing efforts and further helping cultivate the brand essence and identity. Before Del Taco, Chillingworth held positions at Taco Bell and Domino’s Pizza, leading marketing efforts for the western half of the US.

“Farmer Boys® is truly a special brand that I am thrilled to be joining,” said Chillingworth. “The Havadjias brothers have built something very unique over the last 40 years that has resonated with countless communities across the West. I’m looking forward to helping elevate and grow such a brand.”

Additionally, Villeda brings a plethora of experience ranging from HR to quality assurance into her new role as VP of Human resources. With over two decades of HR experience in the food service and retail industries and having been with Farmer Boys® for a year already, Villeda is armed with the skills to further support the brand’s vision of growth.

“As we gear up for expansion, industry professionals like Noah and Gisel are the perfect people to help take us to new heights,” said Joseph Ortiz, President and CEO of Farmer Boys®. “Strengthening our leadership team with experience in franchising and people development gives us the perfect foundation to lay as we set out to make Farmer Boys® a nationwide brand."

The brand’s menu features a range of items that are made fresh-to-order including burgers, breakfast options, salads, sandwiches and more, all made with locally sourced ingredients whenever possible.

## Entities

- Franchising.com (publication)
- QSR (sector)
- brand expansion (topic)
- Taco Bell (company)
- executive appointment (topic)
- marketing strategy (topic)
- Domino's (company)
- leadership team (topic)
- Del Taco (company)
- Farmer Boys (company)
- human resources (topic)
- Joseph Ortiz (person)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20240524_farmer_boys_elevates_executive_leadership_team.html). Summarized by Burnaze (https://burnaze.com/article/b937444b-3c7c-42bb-b189-073ba984ae2c).