---
title: "Twin Peaks Makes Its Highly Anticipated San Marcos Debut"
url: https://burnaze.com/article/b93f24e8-b177-4b1c-9398-3ea9f45c3d9c
source: "Franchising.com"
original_url: https://www.franchising.com/news/20191112_twin_peaks_makes_its_highly_anticipated_san_marcos.html
category: "Casual dining"
industry: "Restaurants"
segment: "Casual dining"
topics: ["Development & multi-unit"]
published: 2019-11-12T12:00:00.000Z
modified: 2026-11-01T22:33:31.166Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Twin Peaks Makes Its Highly Anticipated San Marcos Debut

**TL;DR:** Twin Peaks opened its first location in San Marcos, Texas, with a grand opening event. The new 7,192-square-foot restaurant marks Twin Peaks' first location in San Marcos, 26th in Texas and 84th systemwide.

*originally published in Franchising.com on 2019-11-12. [Read the original](https://www.franchising.com/news/20191112_twin_peaks_makes_its_highly_anticipated_san_marcos.html).*

## Story

SAN MARCOS, Texas -Twin Peaks will start serving its delicious made-from-scratch menu, renowned ice-cold 29-degree beer and scenic views to everyone in San Marcos today, beginning when the doors open at 5 p.m.

Located at 1207 S. Interstate-35, the new Twin Peaks restaurant features 44 high-definition TVs and the bar has 32 beers on draft, including selections on tap from local breweries, in addition to a wide range of signature craft cocktails and top-shelf spirits. To complement the drinks, the menu features hearty shareables, craveable classics and in-house smoker selections.

“We are thrilled to open in San Marcos and bring guests our acclaimed sports viewing experience,” said Twin Peaks CEO Joe Hummel. “We’ve hired a standout team of outgoing individuals, and we’re all looking forward to creating a rarified experience to make each of our guests feel special here in San Marcos.”

Twin Peaks welcomes every guest with primetime matchups, ice-cold 29-degree beer and now, new smoked menu items. The entire menu is prepared in-house, to order and in generous portions to satisfy every appetite. The hearty made-from-scratch comfort food pairs perfectly with a frosty draft beer or a classic whiskey cocktail.

The new 7,192-square-foot restaurant marks Twin Peaks’ first location in San Marcos, 26th in Texas and 84th systemwide. To inquire about franchising opportunities, visit TwinPeaksFranchise.com or call 972.941.3160.

For more information, including a complete menu and locations, visit TwinPeaksRestaurant.com and follow Twin Peaks San Marcos on Facebook at facebook.com/twinpeakssanmarcos.

Founded in 2005 in the Dallas suburb of Lewisville, Twin Peaks now has 84 locations in 26 states. Twin Peaks is the ultimate sports lodge featuring made-from-scratch food and the coldest beer in the business served by friendly and attractive Twin Peaks Girls surrounded by scenic views and the latest in high-definition TVs. Folds of Honor – a nonprofit organization that provides educational scholarships to spouses and children of America’s fallen and disabled service members – is the national charity of Twin Peaks. For more information, visit twinpeaksrestaurant.com.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- location expansion (topic)
- restaurant opening (topic)
- Facebook (company)
- Twin Peaks (company)
- Joe Hummel (person)
- veterans day promotion (topic)
- Folds of Honor (company)
- San Marcos (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20191112_twin_peaks_makes_its_highly_anticipated_san_marcos.html). Summarized by Burnaze (https://burnaze.com/article/b93f24e8-b177-4b1c-9398-3ea9f45c3d9c).