--- title: "Multi-Unit Franchisee Insight - On Measuring Growth & the Future" url: https://burnaze.com/article/b96d5e95-b1a5-45c5-9b85-dab6643dd1c2 source: "Franchising.com" original_url: https://www.franchising.com/articles/multiunit_franchisee_insight__on_measuring_growth__the_future.html author: "Multi-Unit Franchisee" category: "Franchisors" industry: "Franchise Industry" segment: "Franchisors" topics: ["Development & multi-unit"] published: 2019-05-27T09:00:00.000Z modified: 2026-11-01T04:10:48.304Z image: https://imgs.franchising.com/art/articles/4571_plate.jpg --- # Multi-Unit Franchisee Insight - On Measuring Growth & the Future **TL;DR:** Multi-unit franchisees discuss measuring growth and the future of their businesses, focusing on same-store sales performance and location expansion. They share their goals, such as opening new locations and achieving debt-free status. *By Multi-Unit Franchisee, originally published in Franchising.com on 2019-05-27. [Read the original](https://www.franchising.com/articles/multiunit_franchisee_insight__on_measuring_growth__the_future.html).* ## Story We talk to successful multi-unit operators regularly here at Franchise Update Media. These busy on-the-go people share great insight and wisdom with us through our profile stories in Multi-Unit Franchisee magazine. Here, from our archives, are some insightful responses from some of these franchisees. **How do you measure the growth of your business?** By the number of locations we open each year and by the same-store sales performance of each location. **Where do you see yourself in 5 years? 10 years?** We started 2014 with 10 locations and ended 2018 with 60-plus locations open. So in the near future, we are focused on looking at our business as a whole and evaluating and fine-tuning our processes and systems. Looking ahead, we want to continue opening new locations in our existing key DMAs of Ohio, Michigan, Indiana, Pennsylvania, Arizona, Colorado, and Northern Florida. ***Bill Noble**, multi-unit franchisee of Pearle Vision* **How do you measure the growth of your business?** More flags in the ground and through same-store sale comps. **Where do you see yourself in 5 years? 10 years?** In 5 years we would like to be at 50 restaurants. In 10 years, I would like to have surpassed our 5-year goal and be able to give the opportunity to our teammates to own their own restaurants. I believe mentorship is what it’s all about and would like to help our team grow their businesses. If this opportunity comes before 10 years, that’s cool too. ***Andrew Weinstein**, multi-unit operator of Smoothie King* **How do you measure the growth of your business?** **John:** Through overall sales as well as individual salon performance metrics. That includes seeing growth in all of our services and product sales. **Where do you see yourself in 5 years? 10 years?** **John:** Patti wants to have more freedom with our grandkids. From a business standpoint, we want to be debt-free, and we plan to keep growing. Patti: In 5 years, I hope to be spending more time volunteering and on nana duty. Even more so in 10 years! ## Entities - Franchising.com (publication) - unit expansion (topic) - Franchise Industry (sector) - business growth (topic) - Multi-Unit Franchisee (person) - Smoothie King (company) - multi-unit franchisees (topic) - Pearle Vision (company) --- Originally reported by Multi-Unit Franchisee, Franchising.com (https://www.franchising.com/articles/multiunit_franchisee_insight__on_measuring_growth__the_future.html). Summarized by Burnaze (https://burnaze.com/article/b96d5e95-b1a5-45c5-9b85-dab6643dd1c2).