---
title: "Greater Baton Rouge Business Report: MOOYAH Burgers, Fries & Shakes Taps into High Demand in Baton Rouge"
url: https://burnaze.com/article/b9856877-a78c-44c7-a0c3-f63ca9883a05
source: "1851 Franchise"
original_url: https://1851franchise.com/greater-baton-rouge-business-report-mooyah-burgers-fries-shakes-taps-into-high-demand-in-baton-rouge-11900
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2017-04-22T14:09:22.000Z
modified: 2026-11-01T03:06:44.148Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/aa972acb60be1bb13ede37b2f57ade5c388.jpg
---

# Greater Baton Rouge Business Report: MOOYAH Burgers, Fries & Shakes Taps into High Demand in Baton Rouge

**TL;DR:** MOOYAH Burgers, Fries & Shakes is opening a second location near the LSU campus in Baton Rouge, a market with high demand for quick service restaurants. The city was recently named one of the top small cities for growth in the quick service industry by QSR Magazine.

*originally published in 1851 Franchise on 2017-04-22. [Read the original](https://1851franchise.com/greater-baton-rouge-business-report-mooyah-burgers-fries-shakes-taps-into-high-demand-in-baton-rouge-11900).*

## Story

QSR Magazine recently named Baton Rouge one of the top small cities for growth within the quick service industry. While the market remains a popular choice for new restaurants - the fact that it's a college town adds to the appeal - finding real estate has caused some roadblocks.

MOOYAH Burgers, Fries & Shakes franchisee Chuck Kerr can attest to the popularity of Baton Rouge - his location on Siegen Lane spent its first two years as the franchise's top performing restaurant.

While Kerr will open his second area location near the LSU campus this spring, he has noticed other QSRs developing further out from the rapidly-growing Baton Rouge market.

“Zachary is a thriving place right now,” he told the Baton Rouge Business Report. “So are Central and Prairieville. They’re all good outskirting markets that Baton Rouge is growing towards.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- QSR Magazine (publication)
- MOOYAH (company)
- market growth (topic)
- Baton Rouge (location)
- quick-service industry (topic)
- LSU (location)

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Originally reported by 1851 Franchise (https://1851franchise.com/greater-baton-rouge-business-report-mooyah-burgers-fries-shakes-taps-into-high-demand-in-baton-rouge-11900). Summarized by Burnaze (https://burnaze.com/article/b9856877-a78c-44c7-a0c3-f63ca9883a05).