---
title: "Chem-Dry appoints new director of coaching"
url: https://burnaze.com/article/b98fd14b-e528-4418-a11e-6e6ed41e94d9
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/chem-dry-appoints-new-director-of-coaching
author: "Raghav Patel"
category: "Cleaning & maid"
industry: "Home Services"
segment: "Cleaning & maid"
topics: ["People"]
published: 2022-08-11T08:23:41.000Z
modified: 2026-10-31T16:11:05.413Z
image: https://cdn.global-franchise.com/wp-content/uploads/2022/08/2021-10Chem-Dry-out-063-2-2-3.jpg
---

# Chem-Dry appoints new director of coaching

**TL;DR:** Chem-Dry has appointed Ann Norman as its new director of coaching, who will help drive franchisee performance and maximize unit-level profitability. Chem-Dry is on track to meet its planned growth and benchmarks in 2022, with 30 franchise agreements signed year-to-date.

*By Raghav Patel, originally published in Global Franchise on 2022-08-11. [Read the original](https://www.global-franchise.com/news/chem-dry-appoints-new-director-of-coaching).*

## Story

Chem-Dry has announced the appointment of Ann Norman to the role of director of coaching. Norman brings an impressive background in training and organizational development, communications, and financing. Norman will use her expertise to help drive franchisee performance and maximize unit-level profitability.

For the last two decades, she has been sharing her time between the U.S. and Africa. Norman has spearheaded the introduction of many American businesses in America, and has driven foreign direct investment into the energy and infrastructure spaces of African countries. In her most recent role, she served as president of Saqara Energy. Norman’s skills are based on communication, training and business development.

“As a long-time, loyal Chem-Dry customer myself, I’m excited to join a brand in which I truly believe. I’m anxious to use my business experience to support franchisees with the tools and resources they need to deliver on Chem Dry’s brand promise as the leading domestic and global carpet cleaning brand,” said Norman.

“I’m excited to lead the team of Chem-Dry coaches. We are here to help our franchisees meet their operational and marketing goals.”

Chem-Dry recently celebrated its 45th anniversary, and serves more than 11,000 homes and businesses in 55 countries, on a daily basis. The carpet and upholstery cleaning brand is on track to meet planned growth and benchmarks in 2022. Year-to-date, 30 franchise agreements have been signed, and leadership anticipates a total of at least 70 franchises added by year’s end.

“Ann’s background and experience speaks for itself, and her values align with those of the Chem-Dry brand,” said Ed Quinlan, president of Chem-Dry, part of the BELFOR Franchise Group family of brands.

“I am confident that she is the right person for this role and will be a strong asset to our leadership team as we continue to exceed our goals as we scale across the globe.”

## Entities

- unit expansion (topic)
- Home Services (sector)
- Global Franchise (publication)
- international expansion (topic)
- Raghav Patel (person)
- leadership appointment (topic)
- BELFOR Franchise Group (company)
- Chem-Dry (company)
- Ed Quinlan (person)
- franchise coaching (topic)

---
Originally reported by Raghav Patel, Global Franchise (https://www.global-franchise.com/news/chem-dry-appoints-new-director-of-coaching). Summarized by Burnaze (https://burnaze.com/article/b98fd14b-e528-4418-a11e-6e6ed41e94d9).