---
title: "Better Homes and Gardens Real Estate Heritage Group Strengthens Presence in Tennessee"
url: https://burnaze.com/article/b9defc1f-725b-4915-bc4e-86736cea74c2
source: "Franchising.com"
original_url: https://www.franchising.com/news/20241125_better_homes_and_gardens_real_estate_heritage_group_strengthens_presence_in.html
category: "Real estate"
industry: "Business Services"
segment: "Real estate"
published: 2024-11-25T12:00:00.000Z
modified: 2026-10-31T18:29:12.843Z
image: https://images.unsplash.com/photo-1486406146926-c627a92ad1ab?w=1600&q=80&auto=format&fit=crop
---

# Better Homes and Gardens Real Estate Heritage Group Strengthens Presence in Tennessee

**TL;DR:** Better Homes and Gardens Real Estate expands in Tennessee with Baker & Cole Properties, a Tullahoma brokerage that will now operate as Better Homes and Gardens Real Estate Baker & Cole. The merger unites two brokerages with strong recognition in the Tullahoma community.

*originally published in Franchising.com on 2024-11-25. [Read the original](https://www.franchising.com/news/20241125_better_homes_and_gardens_real_estate_heritage_group_strengthens_presence_in.html).*

## Story

Founded in 2020, the Tullahoma brokerage will now operate as Better Homes and Gardens Real Estate Baker & Cole. Before affiliating with Better Homes and Gardens Real Estate, Baker & Cole Properties was voted Tullahoma's Finest Real Estate Company in 2024.

Baker & Cole Properties co-owner Susan Baker has assumed the role of managing broker for the Tullahoma office. At the same time, co-owner Lisa Cole will focus on her real estate sales profession.

“Since joining the Better Homes and Gardens® Real Estate brand in February, we've seen momentum, driven by marketing, learning, and business development programs for our affiliated agents,” said Melissa Sterling, Principal Broker/Owner of Better Homes and Gardens Real Estate Heritage Group. “Partnering with Baker & Cole Properties was a natural fit due to our shared values. This merger unites two brokerages, each with strong recognition that resonates deeply with the Tullahoma community.”

"We are thrilled to join the real estate lifestyle brand,” remarked Baker.

The newly affiliated agents will gain access to resources through Be Better University®. They will also be able to leverage the brand’s recognition and marketing assets, including the Distinctive Collection by Better Homes and Gardens Real Estate®.

## Entities

- Franchising.com (publication)
- Real Estate (sector)
- Tennessee (location)
- brand partnership (topic)
- Better Homes and Gardens Real Estate LLC (company)
- real estate affiliation (topic)
- brokerage expansion (topic)
- Melissa Sterling (person)
- Better Homes and Gardens Real Estate Heritage Group (company)
- Baker & Cole Properties (company)
- Susan Baker (person)
- Lisa Cole (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20241125_better_homes_and_gardens_real_estate_heritage_group_strengthens_presence_in.html). Summarized by Burnaze (https://burnaze.com/article/b9defc1f-725b-4915-bc4e-86736cea74c2).