---
title: "The Wall Street Journal: Checkers & Rally’s Finds Sweet Spot by Targeting the Millennial Crowd"
url: https://burnaze.com/article/ba617b31-8e10-440f-a100-1a17990ce8d6
source: "1851 Franchise"
original_url: https://1851franchise.com/the-wall-street-journal-checkers-rallys-finds-sweet-spot-by-targeting-the-millennial-crowd-5198
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2016-07-11T22:17:00.000Z
modified: 2026-11-01T04:12:57.291Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/7f6491de242c6b49bf5f38c23a5b6a686037160711144316.jpg
---

# The Wall Street Journal: Checkers & Rally’s Finds Sweet Spot by Targeting the Millennial Crowd

**TL;DR:** Checkers and Rally's has found success in targeting the millennial crowd with its value-based menu and convenient drive-thru model. The franchise chain's strategy is paying off due to increases in minimum wage and lower gas prices, which have helped spur additional spending among millennials.

*originally published in 1851 Franchise on 2016-07-11. [Read the original](https://1851franchise.com/the-wall-street-journal-checkers-rallys-finds-sweet-spot-by-targeting-the-millennial-crowd-5198).*

## Story

When it comes to the American economy, Millennials have emerged as optimistic while their older counterparts have become increasingly wary.

That's according to a recent article in the Wall Street Journal, which examined the fact that the gap between under-35 Americans and the 55-and-over set hit a record level in June, three times the average since 1980.

Checkers and Rally's, a franchise chain based in Tampa, has found success in targeting the Millennial crowd with their value-based menu and convenient drive-thru model.

“While younger people have more disposable income, the seniors probably have the toughest time of anybody right now,” Terri Snyder, Chief Marketing Officer and VP of Checkers & Rally's Restaurants, Inc., told the Wall Street Journal.

Snyder noted that increases in minimum wage and lower gas prices have helped spur additional spending among the Millennial crowd, while older Americans have been less likely to spend. The University of Michigan’s consumer confidence report also showed a widening gap between Millennials and those 55 or older - reaching a record level in August and continuing through the spring.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Checkers (company)
- Rally's (company)
- value menu (topic)
- consumer spending (topic)
- drive-thru model (topic)
- millennial marketing (topic)
- University of Michigan (regulator)
- The Wall Street Journal (regulator)

---
Originally reported by 1851 Franchise (https://1851franchise.com/the-wall-street-journal-checkers-rallys-finds-sweet-spot-by-targeting-the-millennial-crowd-5198). Summarized by Burnaze (https://burnaze.com/article/ba617b31-8e10-440f-a100-1a17990ce8d6).