---
title: "Consumer Marketing News, Views, & Reviews, June 2023"
url: https://burnaze.com/article/ba7a28b4-8dba-4f2f-a53e-bdb60cdd67c9
source: "Franchising.com"
original_url: https://www.franchising.com/articles/consumer_marketing_news_views__reviews_june_2023.html
author: "Eddy Goldberg"
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Marketing"]
published: 2023-06-12T10:00:00.000Z
modified: 2026-10-31T20:33:38.888Z
image: https://imgs.franchising.com/art/articles/7685_plate.jpg
---

# Consumer Marketing News, Views, & Reviews, June 2023

**TL;DR:** The June edition of the Franchise Marketing & Leadership Report features articles on the WFH/hybrid office model and its impact on employers and marketers. The report also includes various sessions and keynotes on marketing and franchise leadership.

*By Eddy Goldberg, originally published in Franchising.com on 2023-06-12. [Read the original](https://www.franchising.com/articles/consumer_marketing_news_views__reviews_june_2023.html).*

## Story

Welcome to the June edition of the Franchise Marketing & Leadership Report! This month we feature several articles on how the WFH/hybrid office model is not only affecting employers, but also where marketers are focusing their efforts as downtown office buildings continue to struggle. (We’ll take a look into AI and ChatGPT when the current hyperbole settles some.)

If you have news items, trends, reports, or studies you think will be useful to franchise consumer marketing leaders looking to navigate 2023, please forward them our way!

Marketing Byte: Tracking Online Reputation

Pathway Session: Omnichannel Success Starts With Customer Needs

Built for the Next Move: Why Multi-Unit Operators Are Growing with Eggs Up...

A Franchise Rebrand Should Reflect Changing Customer Expectations

Keynote: Hyperlocal Intelligence Starts With Better Data

Pathway Session: Rethinking the Modern Marketing Organization

## Entities

- Franchising.com (publication)
- Franchise Industry (sector)
- Multi-Unit (company)
- Eddy Goldberg (person)
- franchise marketing (topic)
- ChatGPT (company)
- consumer marketing (topic)
- wfh/hybrid office (topic)

---
Originally reported by Eddy Goldberg, Franchising.com (https://www.franchising.com/articles/consumer_marketing_news_views__reviews_june_2023.html). Summarized by Burnaze (https://burnaze.com/article/ba7a28b4-8dba-4f2f-a53e-bdb60cdd67c9).