---
title: "Seniors Helping Seniors® In-Home Care Services Expands in Massachusetts"
url: https://burnaze.com/article/baadf1ee-3723-4036-82b6-34cb2a8936f3
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250905_seniors_helping_seniors_inhome_care_services_expands_in_massachusetts.html
category: "Home care"
industry: "Senior Care"
segment: "Home care"
topics: ["Development & multi-unit"]
published: 2025-09-05T12:00:00.000Z
modified: 2026-10-31T17:21:06.446Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# Seniors Helping Seniors® In-Home Care Services Expands in Massachusetts

**TL;DR:** Seniors Helping Seniors in-home care services is expanding in Massachusetts with a new location in the Greater Boston area. The location is being launched by local residents Michelle Sonia and Michael Salerno, who are bringing a unique model of care that fosters meaningful relationships.

*originally published in Franchising.com on 2025-09-05. [Read the original](https://www.franchising.com/news/20250905_seniors_helping_seniors_inhome_care_services_expands_in_massachusetts.html).*

## Story

BOSTON, Sept. 5, 2025 /PRNewswire-PRWeb/ -- Seniors Helping Seniors® in-home care services builds a workforce of talented caregivers who create meaningful relationships with their senior care clients. Local residents, Michelle Sonia and Michael Salerno, are launching a new location to serve seniors in the Greater Boston area, bringing a unique model of care that fosters meaningful, peer-based relationships.

Michelle and Michael are transitioning from successful corporate careers to pursue their shared passion for service and community impact. Michelle brings 15 years of management consulting experience with a focus on healthcare strategy, including work with the VA Medical Center in Durham, NC. Michael brings two decades of leadership in banking, most recently as a senior vice president, and has served for over a decade as an elected official in their local community.

Now, they're combining their expertise in business strategy and community engagement to meet a growing need for in-home senior care.

"The senior population is growing and while senior living communities are expanding, the in-home care space hasn't kept up," said Sonia. "That's where we felt we could help fill a gap."

The demand for in-home care for mature populations continues to grow, with the U.S. Department of Health and Human Services reporting that nearly 70% of retirees will require some form of long-term care. Seniors Helping Seniors® services is expanding in Massachusetts with its unique care services and approach to caregiver-client matching.

"We prioritize the best possible care for our seniors, and that means partnering with only the most passionate and hard-working franchisees," said Seniors Helping Seniors® President Namrata Yocom-Jan. "That's exactly what we've found with Michelle and Michael as new franchisee Partners, who are well-equipped to provide in-home services to those in need throughout Massachusetts."

## Entities

- Franchising.com (publication)
- franchise expansion (topic)
- Senior Care (sector)
- senior care (topic)
- in-home care (topic)
- massachusetts (location)
- Seniors Helping Seniors (company)
- Namrata Yocom-Jan (person)
- massachusetts expansion (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20250905_seniors_helping_seniors_inhome_care_services_expands_in_massachusetts.html). Summarized by Burnaze (https://burnaze.com/article/baadf1ee-3723-4036-82b6-34cb2a8936f3).