---
title: "The Smart Franchisee: How Workout Anytime Models Itself For Success"
url: https://burnaze.com/article/bb8cd6a7-7c51-4dc2-9fcc-bf3513e9a5e5
source: "1851 Franchise"
original_url: https://1851franchise.com/the-smart-franchisee-how-workout-anytime-models-itself-for-success-2714937
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
published: 2021-02-08T21:16:42.000Z
modified: 2026-11-01T02:26:40.290Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/2208eebd1daeeeeae809ff217421ffda8209.jpg
---

# The Smart Franchisee: How Workout Anytime Models Itself For Success

**TL;DR:** Workout Anytime's co-founders discussed the business model's success 16 years after its introduction, focusing on helping others achieve entrepreneurship. The brand has over 160 units across the U.S. and supports its franchisees, especially amid the pandemic.

*originally published in 1851 Franchise on 2021-02-08. [Read the original](https://1851franchise.com/the-smart-franchisee-how-workout-anytime-models-itself-for-success-2714937).*

## Story

While speaking with Jessica Dhillion, from The Smart Franchisee, Workout Anytime’s Co-founders Steve Strickland and John Q and Director of Franchise Development Terri Harof, told the story of how the business got started, how it grew and how the business model is still thriving 16 years after it was first introduced.

Workout Anytime opened its first club in 1999 and began franchising in 2005. They discuss how many of its members became the earliest franchisees after seeing the success of the business model. The leaders of the brand are passionate about helping others achieve their dreams of entrepreneurship with Workout Anytime.

“In order to franchise a concept, you really have to have three things: have something that's very unique in nature, something that's duplicatable or scalable and most importantly, a proven track record,” Strickland said.

The group also discusses how they support the brand’s franchisees, especially now amid the pandemic. Workout Anytime is a 24-hour, seven-day-a-week fitness concept with 160-plus units across the U.S. that focuses on providing clients with first-class fitness facilities at the lowest cost possible.

## Entities

- 1851 Franchise (publication)
- unit expansion (topic)
- Fitness (sector)
- franchising (topic)
- entrepreneurship (topic)
- business model (topic)
- Workout Anytime (company)
- fitness concept (topic)
- Steve Strickland (person)

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Originally reported by 1851 Franchise (https://1851franchise.com/the-smart-franchisee-how-workout-anytime-models-itself-for-success-2714937). Summarized by Burnaze (https://burnaze.com/article/bb8cd6a7-7c51-4dc2-9fcc-bf3513e9a5e5).