---
title: "Heyday Closes First Year of Franchising with 100 Signed Franchise Agreements, Preparing for Continued National Expansion in 2022"
url: https://burnaze.com/article/bb9099c9-39fa-4423-9076-a48e0aa2e3b3
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220222_heyday_closes_first_year_of_franchising_with_100_signed_franchise_agreement.html
category: "Medspa & aesthetics"
industry: "Beauty & Wellness"
segment: "Medspa & aesthetics"
topics: ["Development & multi-unit"]
published: 2022-02-22T12:00:00.000Z
modified: 2026-11-01T02:11:34.227Z
image: https://images.unsplash.com/photo-1450101499163-c8848c66ca85?w=1600&q=80&auto=format&fit=crop
---

# Heyday Closes First Year of Franchising with 100 Signed Franchise Agreements, Preparing for Continued National Expansion in 2022

**TL;DR:** Heyday closed its first year of franchising with 100 signed franchise agreements and is preparing for continued national expansion in 2022. The brand aims to open at least 300 locations by 2026 and award 191 units in total before the end of 2022.

*originally published in Franchising.com on 2022-02-22. [Read the original](https://www.franchising.com/news/20220222_heyday_closes_first_year_of_franchising_with_100_signed_franchise_agreement.html).*

## Story

“We have seen incredible growth in the health and wellness space over the past couple of years, particularly as it relates to skincare,” said Sean Bock, Heyday’s president of franchising. “Heyday is meeting a massive demand for personalized skincare products that are tailored to the needs of the individual, and the incredible growth of the brand over the past year is proof that the concept is resonating in markets across the country.”

Over the past year, the brand expanded its physical footprint, opening a new corporate shop in Los Angeles and its first franchisee-owned location in Bethesda, Md., while closing on multi-unit deals in priority markets including Cleveland, Denver, Tampa, Chicago, Philadelphia, and Atlanta, among others. The brand will open its second and third franchise locations this spring in the Knox-Henderson neighborhood of Dallas and in Alexandria, Va., with 16 more openings to follow before the end of the year.

Heyday’s momentum hasn’t stopped yet though, and the brand has hit the ground running in 2022. To jumpstart the year, the brand closed a 5-unit deal in Phoenix and a 10-unit deal in Boston, both of which will begin opening their first locations early in 2023.

“Franchise candidates across the country are recognizing the value of the skincare industry and are getting in at the ground level,” Bock said. “They see from the beginning that our recurring revenue model works and our personalized services turn clients into loyal longterm fans that will play an essential role in scaling their business.”

Now, the brand is on a swift path forward as it celebrates its franchise anniversary this month and it shows no signs of slowing down. With a goal of opening at least 300 locations by 2026, Heyday is capitalizing on the momentum of 2021 with the goal of awarding 191 units in total before the end of 2022.

Heyday is a fast-growing skincare company on a mission to provide expert skincare that empowers everyone to be their best self. Through a fleet of industry-leading physical stores, Heyday has made the facial experience more accessible and helps consumers achieve their skincare goals with the knowledge and care of talented estheticians. Heyday is changing how we take care of our skin and redefining the future of the skincare industry for the modern consumer. For more information about Heyday, visit

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- Beauty & Wellness (sector)
- franchising (topic)
- Atlanta (location)
- Chicago (location)
- Denver (location)
- Phoenix (location)
- Los Angeles (location)
- Tampa (location)
- national expansion (topic)
- Philadelphia (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20220222_heyday_closes_first_year_of_franchising_with_100_signed_franchise_agreement.html). Summarized by Burnaze (https://burnaze.com/article/bb9099c9-39fa-4423-9076-a48e0aa2e3b3).