---
title: "Restaurant Business: Saladworks Believes Strongly in Delivery as Part of its business model"
url: https://burnaze.com/article/bbc4f9fb-1e14-4a23-97aa-034f22f68c10
source: "1851 Franchise"
original_url: https://1851franchise.com/restaurant-business-saladworks-believes-strongly-in-delivery-as-part-of-its-business-model-3698
category: "Fast casual"
industry: "Restaurants"
segment: "Fast casual"
published: 2016-02-23T23:18:41.000Z
modified: 2026-11-01T04:13:20.502Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/eb9da1e0c8bf6a97ce482d1b8985bc754845160223185641.jpeg
---

# Restaurant Business: Saladworks Believes Strongly in Delivery as Part of its business model

**TL;DR:** Saladworks believes strong delivery is almost a requirement for its business model and encourages franchisees to transition from third-party providers to in-house delivery. The brand recommends using third-party providers like GrubHub initially for new stores to help with marketing, then switching to in-house delivery to save on fees.

*originally published in 1851 Franchise on 2016-02-23. [Read the original](https://1851franchise.com/restaurant-business-saladworks-believes-strongly-in-delivery-as-part-of-its-business-model-3698).*

## Story

“Delivery is almost a requirement now, at least in my slice of the industry—fast casual,” says Paul Steck, president and CEO of Saladworks, a fresh-tossed salad concept based in Conshohocken, Penn., with more than 100 franchised units. “You have to offer it; that’s not a question anymore. The question now is how to do it.”

Steck says Saladworks encourages its franchisees, particularly new store owners, to transition from using a provider such as GrubHub or DoorDash initially into doing their own in-house delivery. “Our take on it is, if you open a new store, GrubHub is important to help with marketing—it’s another website with your logo and name, and it helps non-users try you out,” he says.

However, Steck adds, after becoming established, operators can avoid delivery sites’ fees, which can be 20 percent of an order. “We recommend a new store [outsource] only for the first few months, then bail off and do delivery yourself where you can save that money,” he says. “That seems to work for most franchisees in [our] newer restaurants.”

With their own in-house delivery program, franchisees can make sure drivers are well trained, dressed in a uniform and have the right demeanor and attitude to also deliver excellent customer service, Steck adds. “A good-looking delivery vehicle also lends credibility while [at the same time] marketing your brand,” he says. “A logoed vehicle driving all over town is a moving billboard.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- franchisee support (topic)
- DoorDash (company)
- Grubhub (company)
- Saladworks (company)
- delivery model (topic)
- in-house delivery (topic)
- third-party providers (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/restaurant-business-saladworks-believes-strongly-in-delivery-as-part-of-its-business-model-3698). Summarized by Burnaze (https://burnaze.com/article/bbc4f9fb-1e14-4a23-97aa-034f22f68c10).