---
title: "Peloton Acquires Pilates Startup Skōp in Growing Wellness Push"
url: https://burnaze.com/article/bc32e750-1e84-4307-bf3a-fae63e67c0a5
source: "Athletech News"
original_url: https://athletechnews.com/peloton-acquires-pilates-startup-skop-in-growing-wellness-push/
author: "Chris Welch"
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
topics: ["Finance & M&A","Emerging brands"]
published: 2026-06-04T21:48:00.000Z
modified: 2026-10-31T13:18:48.734Z
image: https://athletechnews.com/wp-content/uploads/2023/06/Peloton-UK.webp
---

# Peloton Acquires Pilates Startup Skōp in Growing Wellness Push

**TL;DR:** Peloton Interactive Inc. has acquired Skōp, a Pilates-focused startup, to expand its strength-training category and drive a broader turnaround strategy. The acquisition brings new expertise and technology to Peloton's connected fitness platform.

*By Chris Welch, originally published in Athletech News on 2026-06-04. [Read the original](https://athletechnews.com/peloton-acquires-pilates-startup-skop-in-growing-wellness-push/).*

## Story

(Bloomberg) — Peloton Interactive Inc. acquired Skōp, a Pilates-focused startup that brings new expertise and technology to the fitness platform as it looks to expand its offerings and attract new users amid a broader turnaround effort.

“Pilates is a category ripe for the same kind of experiential reinvention we brought to cardio,” Peloton Chief Executive Officer Peter Stern said in a press release announcing the acquisition Thursday. “Skōp adds differentiated technology and specialized knowledge to our R&D team so we can continue to empower people to live fit, strong, long and happy.”

The New York-based maker of treadmills and exercise bikes said the deal will serve as “a central plank” in the expansion of its strength-training category and said it’s committed to “developing the world’s best wellness experiences.”

Engagement with Peloton’s existing Pilates offering increased 48% year-over-year in the third quarter, the company said, citing additional data from the 2025 Sports and Fitness Industry Association Report that showed Pilates as the fastest-growing form of fitness in the US.

Peloton has been exploring a range of new product categories to bring in fresh customers. The company is also planning to make treadmills a larger priority — potentially adding lower-priced models to its lineup. Bringing Skōp into the fold could help the company improve its existing Pilates offering, potentially by tracking a user’s form throughout each workout.

“While we don’t have future product news to share at this time and won’t comment on R&D, we are always looking for opportunities to expand our modalities and meet the evolving needs of our global member community,” a spokesperson told Bloomberg by email.

## Entities

- Fitness (sector)
- Athletech News (publication)
- acquisition (topic)
- Peloton (company)
- fitness technology (topic)
- strength training (topic)
- pilates (topic)
- Peter Stern (person)
- wellness expansion (topic)
- Skōp (company)
- Peloton acquisition of Skōp (deal)

---
Originally reported by Chris Welch, Athletech News (https://athletechnews.com/peloton-acquires-pilates-startup-skop-in-growing-wellness-push/). Summarized by Burnaze (https://burnaze.com/article/bc32e750-1e84-4307-bf3a-fae63e67c0a5).