---
title: "Bojangles' Hires Jackie Woodward for Chief Marketing Officer Role"
url: https://burnaze.com/article/bc56705b-84c5-4ae8-9f5b-55d73a90e9e6
source: "1851 Franchise"
original_url: https://1851franchise.com/bojangles-hires-jackie-woodward-for-chief-marketing-officer-role-2709623
category: "Restaurants"
industry: "Restaurants"
topics: ["Marketing","People"]
published: 2019-04-03T18:13:01.000Z
modified: 2026-11-01T02:29:09.246Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/ab2d70e0b0a3856cfaac81705b425f269242.jpg
---

# Bojangles' Hires Jackie Woodward for Chief Marketing Officer Role

**TL;DR:** Bojangles' has hired Jackie Woodward as its new chief marketing officer, replacing Randy Poindexter. Woodward will lead the Bojangles' marketing team and work alongside Poindexter until his retirement later this year.

*originally published in 1851 Franchise on 2019-04-03. [Read the original](https://1851franchise.com/bojangles-hires-jackie-woodward-for-chief-marketing-officer-role-2709623).*

## Story

Bojangles’ Inc. has hired former Krispy Kreme executive Jackie Woodward as its new chief marketing officer, according to a Nation’s Restaurant News report .

Woodward starts her new job on April 8, and she will work alongside Randy Poindexter, whom she is replacing, according to the article. Poindexter will retire later this year, according to the article.

“While replacing a marketing professional of Randy Poindexter’s caliber was a challenging task, we believe Jackie is the right growth-oriented marketer to lead the Bojangles’ marketing team going forward,” Bojangles’ CEO José Armario said in a statement, according to the article. “The Bojangles’ brand is recognized for its pioneering, innovative, engaging and memorable marketing campaigns, and we plan to continue our unique approach to reaching consumers with Jackie at the helm.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Krispy Kreme (company)
- Bojangles (company)
- marketing leadership (topic)
- brand marketing (topic)
- executive hire (topic)
- Jose Armario (person)

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Originally reported by 1851 Franchise (https://1851franchise.com/bojangles-hires-jackie-woodward-for-chief-marketing-officer-role-2709623). Summarized by Burnaze (https://burnaze.com/article/bc56705b-84c5-4ae8-9f5b-55d73a90e9e6).