---
title: "FSR Magazine: How Emerging Franchises Like Shuckin’ Shack Weathered the COVID-19 Storm"
url: https://burnaze.com/article/bca4c7d2-c25f-4390-82c9-e4687ba4b41d
source: "1851 Franchise"
original_url: https://1851franchise.com/shuckinshack/fsr-magazine-how-emerging-franchises-like-shuckin-shack-weathered-the-covid-19-storm-2716047
category: "QSR"
industry: "Restaurants"
segment: "QSR"
topics: ["Emerging brands"]
published: 2021-06-23T16:11:00.000Z
modified: 2026-11-01T02:25:33.356Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/0b23994c76357a9aba5577e6dc57568e8496.jpg
---

# FSR Magazine: How Emerging Franchises Like Shuckin’ Shack Weathered the COVID-19 Storm

**TL;DR:** Shuckin' Shack, a North Carolina-based oyster franchise, weathered the COVID-19 storm through its responsive business model. The brand's COO Bill Bartlett discusses how emerging franchises like Shuckin' Shack can react to unforeseen crises.

*originally published in 1851 Franchise on 2021-06-23. [Read the original](https://1851franchise.com/shuckinshack/fsr-magazine-how-emerging-franchises-like-shuckin-shack-weathered-the-covid-19-storm-2716047).*

## Story

In a recent feature with FSR Magazine, Shuckin’ Shack, the North Carolina-based oyster franchise with 16 locations scattered across the East Coast, discusses how it was able to withstand the worst of the pandemic because the brand had laid the groundwork to be responsive to unforeseen crises when it launched in 2007.

According to Shuckin’ Shack COO Bill Bartlett, smaller, emerging franchises have a different way of looking at their businesses — everything from training employees to perfecting the menu to ensuring that everything is thoughtfully planned and executed. It’s a less-is-more ethos that allows emerging chains to react to a situation on the ground, whether it’s a pandemic or simply rolling out a new menu item system-wide.

Bill also outlines four key ways that emerging chains set themselves apart, including concept, staff, menu and store footprint.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- north carolina (location)
- business model (topic)
- covid-19 response (topic)
- Shuckin' Shack (company)
- emerging franchises (topic)
- menu planning (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/shuckinshack/fsr-magazine-how-emerging-franchises-like-shuckin-shack-weathered-the-covid-19-storm-2716047). Summarized by Burnaze (https://burnaze.com/article/bca4c7d2-c25f-4390-82c9-e4687ba4b41d).