---
title: "Sugar Wing Adds NFL’s Bucky Irving as Strategic Investor and Brand Ambassador"
url: https://burnaze.com/article/bca8f781-308b-40dd-abb2-22c381f4b7e0
source: "QSR Magazine"
original_url: https://www.qsrmagazine.com/news/sugar-wing-adds-nfls-bucky-irving-as-strategic-investor-and-brand-ambassador/
author: "Ben Coley"
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
published: 2026-06-09T12:53:54.000Z
modified: 2026-10-31T11:57:04.047Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# Sugar Wing Adds NFL’s Bucky Irving as Strategic Investor and Brand Ambassador

**TL;DR:** Sugar Wing, a fast-casual chicken concept, has partnered with Tampa Bay Buccaneers running back Bucky Irving, who joins as a strategic investor and brand ambassador. Irving will leverage his platform to build brand awareness for Sugar Wing in the Tampa Bay area.

*By Ben Coley, originally published in QSR Magazine on 2026-06-09. [Read the original](https://www.qsrmagazine.com/news/sugar-wing-adds-nfls-bucky-irving-as-strategic-investor-and-brand-ambassador/).*

## Story

Sugar Wing, Tampa Bay’s breakout fast-casual chicken concept, has announced a partnership with Tampa Bay Buccaneers running back Bucky Irving. Irving joins Sugar Wing as a strategic investor and brand ambassador.

As an early fan of Sugar Wing, Irving is leveraging his platform, energy, and deep community roots to build brand awareness. The partnership is built on a foundation of authenticity, uncompromising quality, and dedication to the Tampa Bay area.

Irving’s bold, fearless approach on the gridiron reflects Sugar Wing’s commitment in the kitchen, which centers on using fresh, never-frozen chicken prepared with scratch-made sauces.

> “Sugar Wing is everything I look for in a brand — real food, great team, and real roots in Tampa Bay. I’m proud to represent something that reflects who I am and where I play.”
> — Bucky Irving, Tampa Bay Buccaneers Running Back

## Entities

- QSR (sector)
- QSR Magazine (publication)
- Ben Coley (person)
- brand ambassador (topic)
- strategic investment (topic)
- nfl partnership (topic)
- fast casual chicken (topic)
- Tampa Bay Buccaneers (company)
- Sugar Wing (company)
- Bucky Irving (person)

---
Originally reported by Ben Coley, QSR Magazine (https://www.qsrmagazine.com/news/sugar-wing-adds-nfls-bucky-irving-as-strategic-investor-and-brand-ambassador/). Summarized by Burnaze (https://burnaze.com/article/bca8f781-308b-40dd-abb2-22c381f4b7e0).