---
title: "Consumer Marketing News, Views, and Reviews: April 2022"
url: https://burnaze.com/article/bcc8e063-7999-4764-bb66-8d7b0f423073
source: "Franchising.com"
original_url: https://www.franchising.com/articles/consumer_marketing_news_views_and_reviews_april_2022.html
author: "Eddy Goldberg"
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Marketing"]
published: 2022-04-26T08:00:00.000Z
modified: 2026-11-01T02:09:39.616Z
image: https://imgs.franchising.com/art/articles/6718_plate.jpg
---

# Consumer Marketing News, Views, and Reviews: April 2022

**TL;DR:** The article discusses various news and trends in the franchise consumer marketing space, including changes in consumer behavior and expectations. Businesses such as Burger King, First Watch, and IHOP are adjusting to these changes with strategies like price adjustments and menu expansions.

*By Eddy Goldberg, originally published in Franchising.com on 2022-04-26. [Read the original](https://www.franchising.com/articles/consumer_marketing_news_views_and_reviews_april_2022.html).*

## Story

Welcome back to our monthly news roundup for franchise consumer marketers. Whether Covid is finally behind us or not, the changes it wrought are here to stay, and businesses will be adjusting for years to come. So if you have news items, trends, reports, or studies you think will be useful to CMOs and our other franchise consumer marketing readers looking to navigate the new future, please forward them our way!

And now, the news… Most Retailers Still Struggle To Meet Customer Expectations for Hybrid Shopping Surging Fuel Prices Pinch Restaurant Consumers Technomic Expects Consumers To “Trade Down” Foodservice Because of High Gas Prices Burger King Lowers Price of Whoppers in France To Offset Fuel Increases How First Watch Got Away Without Price Increases in 2021, Despite Inflation IHOP Expands Delivery Menu With Pair of Virtual Brands Baskin-Robbins Rebrands with New Logo and Tagline 3 Keys to Successful Lead Generation in a Post-Cookie World Opinion: American Shoppers Are a Nightmare CKE Restaurants Launches Loyalty Program for Carl’s Jr., Hardee’s Hootsuite Publishes “Social Advertising Made Easy” Guide Panera To Test AI-Powered Coffee System from Miso Robotics Grubhub Sued by Washington, D.C.

## Entities

- Franchising.com (publication)
- Franchise Industry (sector)
- Burger King (company)
- Eddy Goldberg (person)
- menu expansion (topic)
- Grubhub (company)
- Technomic (company)
- Baskin-Robbins (company)
- IHOP (company)
- Carl's Jr. (company)
- Hardee's (company)
- loyalty programs (topic)

---
Originally reported by Eddy Goldberg, Franchising.com (https://www.franchising.com/articles/consumer_marketing_news_views_and_reviews_april_2022.html). Summarized by Burnaze (https://burnaze.com/article/bcc8e063-7999-4764-bb66-8d7b0f423073).