---
title: "Why Your Website Is Not Converting Franchisee Leads As It Should"
url: https://burnaze.com/article/bcc8e941-9347-4040-9628-43a8b3dcc8d5
source: "1851 Franchise"
original_url: https://1851franchise.com/mainland/why-your-website-is-not-converting-franchisee-leads-as-it-should-2717343
category: "Franchise Industry"
industry: "Franchise Industry"
published: 2021-11-30T21:16:00.000Z
modified: 2026-11-01T22:33:48.067Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/880de769edcb656bfc28a1b02d5cfd6e4695.jpg
---

# Why Your Website Is Not Converting Franchisee Leads As It Should

**TL;DR:** A website may be costing franchise deals if it's not generating leads as expected. Evaluating a website's performance is essential to determine if it's doing the work it's supposed to.

*originally published in 1851 Franchise on 2021-11-30. [Read the original](https://1851franchise.com/mainland/why-your-website-is-not-converting-franchisee-leads-as-it-should-2717343).*

## Story

In the world of franchising, everyone is chasing leads. But, we want to help you look at lead generation differently to best evaluate if your website is doing the work you want and expect it to. Because the truth is, your website might actually be costing you deals.

Lead generation is multi-level, and if you aren't doing these few essential things, your website may actually be costing you deals.

When evaluating your website, consider the following:

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- lead generation (topic)
- website performance (topic)
- franchisee leads (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/mainland/why-your-website-is-not-converting-franchisee-leads-as-it-should-2717343). Summarized by Burnaze (https://burnaze.com/article/bcc8e941-9347-4040-9628-43a8b3dcc8d5).