---
title: "How To Bring PR to Life By Connecting to Digital"
url: https://burnaze.com/article/bcca7b49-9868-446e-8dbe-cefbae4e6814
source: "1851 Franchise"
original_url: https://1851franchise.com/mainland/how-to-bring-pr-to-life-by-connecting-to-digital-2717347
category: "General"
topics: ["Technology"]
published: 2021-11-30T21:16:00.000Z
modified: 2026-11-01T02:13:30.649Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/3f43c28e039043fa9fe0ad37006066a83053.jpg
---

# How To Bring PR to Life By Connecting to Digital

**TL;DR:** A PR agency discusses the importance of connecting to digital to bring public relations to life, highlighting the limitations of traditional media placements and social media posts. The agency claims to add value to past stories through digital integration, making them more impactful and measurable.

*originally published in 1851 Franchise on 2021-11-30. [Read the original](https://1851franchise.com/mainland/how-to-bring-pr-to-life-by-connecting-to-digital-2717347).*

## Story

What if the most important segment of your week is airing on CNBC or Fox News - see what we did there? Both sides of the fence so that no side is frustrated - while you are busy reading this? Well, darn, then you missed it.

Or you didn’t and you won’t (keep reading).

Also, remember when your agency booked you a great print placement last year? They sent you an email saying, “Yippy, look what we did.” For a moment you were super impressed but then got super frustrated because you “got no leads from it.”

What about that social media post you shared that you were certain would be just as viral as a lawyer showing up on a Zoom courtroom as a cat? And then that post only had a few likes (your mom and her high school best friend).

You see, these are disconnects. These are moments where great content with great validation and great credibility gets lost. Why? In today’s pay-for-play world, they were and are simply trees falling in the woods.

That is until we get a hold of them.

Armed with the right target personas, we can connect with them to make those moments pop — and pop again.

While we would argue we are the best agency in the world at booking press, others may disagree. What they can’t argue with is what we can do with those stories through digital integration.

We take those fallen trees and drop them so loud that more of the right people hear, see and read them. This way, we can add value to things you've done, even in the past. Bridging digital can make your stories come to life. Then, when we measure and look at data, we can actually see the impact on conversions.

## Entities

- 1851 Franchise (publication)
- General (sector)
- social media marketing (topic)
- pr strategy (topic)
- digital integration (topic)
- media placement (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/mainland/how-to-bring-pr-to-life-by-connecting-to-digital-2717347). Summarized by Burnaze (https://burnaze.com/article/bcca7b49-9868-446e-8dbe-cefbae4e6814).