---
title: "Club Industry: Functional Movement Brand P.volve Looks for Growth in Franchising"
url: https://burnaze.com/article/bce4d8f6-9912-47b6-a888-d64733a69d34
source: "1851 Franchise"
original_url: https://1851franchise.com/club-industry-functional-movement-brand-pvolve-looks-for-growth-in-franchising-2717717
category: "Fitness"
industry: "Fitness"
published: 2022-01-13T20:15:00.000Z
modified: 2026-11-01T02:13:05.507Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/07729784af75b593fd3fd15a1679b1789081.jpg
---

# Club Industry: Functional Movement Brand P.volve Looks for Growth in Franchising

**TL;DR:** P.volve, a personal fitness brand, enters franchising with a focus on identifying the right prospective franchisees and expanding to over 300 potential markets. The brand is using data on its streaming workouts to determine the best locations for growth.

*originally published in 1851 Franchise on 2022-01-13. [Read the original](https://1851franchise.com/club-industry-functional-movement-brand-pvolve-looks-for-growth-in-franchising-2717717).*

## Story

In an interview with Club Industry, P.volve president Julie Julie Cartwright detailed the leading personal fitness brand’s foray into franchising, which P.volve is undertaking just four years after its founding in 2017.

To Cartwright, one of the main focuses has been identifying the right prospective franchisees as P.volve enters this new world of business. “We want to make sure they’re fitting the right financial profile to pull this off, but we’re looking for passionate, business-minded people,” Cartwright said.

P.volve is looking to over 300 potential markets for growth and is extensively using data on where the brand’s streaming workouts are most popular.

## Entities

- 1851 Franchise (publication)
- Fitness (sector)
- franchising (topic)
- market expansion (topic)
- PVOLVE (company)
- Julie Cartwright (person)
- fitness brand (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/club-industry-functional-movement-brand-pvolve-looks-for-growth-in-franchising-2717717). Summarized by Burnaze (https://burnaze.com/article/bce4d8f6-9912-47b6-a888-d64733a69d34).