---
title: "Potbelly Introduces New French Toast Cookie"
url: https://burnaze.com/article/bdf9e35a-6e3c-4851-af89-e6912beee73e
source: "Franchising.com"
original_url: https://www.franchising.com/news/20251023_potbelly_introduces_new_french_toast_cookie.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
published: 2025-10-23T12:00:00.000Z
modified: 2026-10-31T17:09:40.972Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# Potbelly Introduces New French Toast Cookie

**TL;DR:** Potbelly introduces a limited-time French Toast Cookie, available starting October 27. The cookie is baked fresh in-shop daily and joins a range of sweet treat options at Potbelly.

*originally published in Franchising.com on 2025-10-23. [Read the original](https://www.franchising.com/news/20251023_potbelly_introduces_new_french_toast_cookie.html).*

## Story

Potbelly is bringing all the breakfast goodness to its signature sweet treat lineup with the launch of its limited-time French Toast Cookie.

Available beginning Monday, October 27, the French Toast Cookie is Potbelly’s take on the beloved morning meal, with flavors of sweet maple and cinnamon baked into a delightful treat. But fans will need to act fast, as this cookie will only be available for a limited time while supplies last.

“This new French Toast cookie is sweet and irresistible,” said Eric Chenel, Director of Consumer Insights and Innovation at Potbelly. “It captures the comfort and flavor of the breakfast classic and can be enjoyed any time of day. It pairs perfectly with any meal or can be enjoyed all on its own.”

Baked fresh in-shop daily, the French Toast Cookie joins a range of taste options at Potbelly, including classics like Oatmeal Chocolate Chip, Chocolate Brownie and Sugar Cookies.

For information on exclusive offers and rewards, Potbelly encourages fans to join the Potbelly Perks program, where they can unlock special offers on the entire menu.

## Entities

- Franchising.com (publication)
- QSR (sector)
- menu pricing (topic)
- limited time offer (topic)
- new menu item (topic)
- Potbelly (company)
- Eric Chenel (person)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20251023_potbelly_introduces_new_french_toast_cookie.html). Summarized by Burnaze (https://burnaze.com/article/bdf9e35a-6e3c-4851-af89-e6912beee73e).