---
title: "Mashable: 5 Digital Marketing Trends That Will Die in 2017"
url: https://burnaze.com/article/be608157-c5d8-43a8-9f86-a4deb740855c
source: "1851 Franchise"
original_url: https://1851franchise.com/mashable-5-digital-marketing-trends-that-will-die-in-2017-9296
category: "Technology"
topics: ["Technology","Marketing"]
published: 2017-01-13T18:13:01.000Z
modified: 2026-11-01T04:11:53.340Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/11db65b9b8b62a05232b4137f1237915442.jpg
---

# Mashable: 5 Digital Marketing Trends That Will Die in 2017

**TL;DR:** Josh Steimle, CEO of MWI, expects Twitter and fake reviews to decline in popularity in 2017. Steimle thinks Twitter may struggle while Facebook and Snapchat continue to grow.

*originally published in 1851 Franchise on 2017-01-13. [Read the original](https://1851franchise.com/mashable-5-digital-marketing-trends-that-will-die-in-2017-9296).*

## Story

It feels like there are endless ways a business can market themselves these days. Between all the social media channels, live streaming and more, it’s important to create a plan of action to ensure you’re getting your brand’s story in front of the right audience.

Josh Steimle, author of *Chief Marketing Officers at Work* and CEO of digital marketing agency MWI, shared with Mashable his thoughts on which digital marketing trends he expects to see a decline of in 2017. Among them, Twitter and fake reviews. “Consumers are also becoming more savvy,” writes Steimle. “When fake reviews stop working, companies won’t buy them much longer.”

In the article, Steimle has the most to say about social media, especially Twitter. “Will Twitter become the new MySpace,” he asks. “While it may be too early to say goodbye to Twitter, we all know it’s struggling while Facebook and Snapchat continue to grow.”

## Entities

- 1851 Franchise (publication)
- General (sector)
- Facebook (company)
- Twitter (company)
- social media (topic)
- Snapchat (company)
- digital marketing trends (topic)
- fake reviews (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/mashable-5-digital-marketing-trends-that-will-die-in-2017-9296). Summarized by Burnaze (https://burnaze.com/article/be608157-c5d8-43a8-9f86-a4deb740855c).