---
title: "Griswold Embraces Innovation with New Brand Evolution"
url: https://burnaze.com/article/beb78a59-eae3-4f29-afd4-76a6168dd1d4
source: "1851 Franchise"
original_url: https://1851franchise.com/griswold/griswold-embraces-innovation-with-new-brand-evolution-2722028
category: "Home care"
industry: "Senior Care"
segment: "Home care"
published: 2023-04-17T19:14:00.000Z
modified: 2026-11-01T02:08:27.826Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/fcf8a8d0463150b370503bc37e14a3b09913.jpg
---

# Griswold Embraces Innovation with New Brand Evolution

**TL;DR:** Griswold, a non-medical home care franchise, has undergone a major brand evolution emphasizing innovation and technology. The brand update includes a new tagline, 'Live Assured', which promises quality home care to clients and their loved ones.

*originally published in 1851 Franchise on 2023-04-17. [Read the original](https://1851franchise.com/griswold/griswold-embraces-innovation-with-new-brand-evolution-2722028).*

## Story

Griswold, the non-medical home care franchise with over 170 units, has unveiled its new tagline after undergoing a major brand evolution.

The recent update to its branding and design puts an emphasis on innovation and technology for the brand that has been providing quality home care to the elderly, disabled adults and individuals recovering from illnesses for more than 40 years. The franchise also created a new tagline, which sums the brand’s primary promise up in just two words: Live Assured.

“Live Assured is the promise we make to clients, their loved ones, caregivers, employees and the communities where we live and work,” said Griswold’s Vice President of Marketing Shelley Kanther.

The brand evolution will provide Griswold clients with the assurance that they will have the care they need, and also help Griswold stand out among its competitors.

“Caregivers love working with Griswold, and we’ve always offered superior care to our clients, which will never change. But, in a sea of sameness, Griswold must stand out,” said Griswold CEO Michael Slupecki.

## Entities

- 1851 Franchise (publication)
- Senior Care (sector)
- innovation (topic)
- home care (topic)
- Griswold (company)
- brand evolution (topic)
- Michael Slupecki (person)

---
Originally reported by 1851 Franchise (https://1851franchise.com/griswold/griswold-embraces-innovation-with-new-brand-evolution-2722028). Summarized by Burnaze (https://burnaze.com/article/beb78a59-eae3-4f29-afd4-76a6168dd1d4).