---
title: "Crunch Franchisee Fitness Ventures Hits 60 Locations"
url: https://burnaze.com/article/bee44cf0-977c-4e95-b3d5-bc8a97f1b1ad
source: "Athletech News"
original_url: https://athletechnews.com/crunch-franchisee-fitness-ventures-hits-60-locations/
author: "Courtney Rehfeldt"
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
published: 2025-07-02T17:37:55.000Z
modified: 2026-10-31T17:04:53.553Z
image: https://athletechnews.com/wp-content/uploads/2025/07/FITNESS_VENTURES_Crunch_Fitness_Des_Moines_Pre_Opening_Party-e1751387824177.webp
---

# Crunch Franchisee Fitness Ventures Hits 60 Locations

**TL;DR:** Fitness Ventures LLC, the second-largest Crunch Fitness franchisee in the U.S., has opened its 60th gym in Des Moines, Iowa. The company aims to reach 75 open locations by year-end and add 20 new gyms annually.

*By Courtney Rehfeldt, originally published in Athletech News on 2025-07-02. [Read the original](https://athletechnews.com/crunch-franchisee-fitness-ventures-hits-60-locations/).*

## Story

Fitness Ventures LLC, the second-largest Crunch Fitness franchisee in the U.S., has opened its 60th gym, a 60,000-square-foot location in Des Moines, Iowa.

The $5 million club at 1200 E. Army Post Rd. is Fitness Ventures’ second in the state and touts Crunch’s 3.0 refreshed design template, along with Olympic squat racks, a group fitness studio, dry saunas, group fitness classes, performance turf, HydroMassage, tanning and Crunch’s signature HIIT Zone.

With the launch, Fitness Ventures now operates 60 HVLP (high-value, low-price) Crunch gyms across 28 states.

“This milestone represents much more than just a number,” Fitness Ventures CEO Brian Hibbard said. “Our expansion into new markets like Des Moines reflects the strength of our team, our model, and our mission to make high-value fitness accessible across the country.”

Fitness Ventures secured an investment last year from Meaningful Partners, a private equity firm that has helped supercharge growth through a blend of new clubs, mergers and acquisitions. The Crunch franchisee is on track to reach 75 open locations by year-end and aims to add 20 new gyms annually.

“We’re not just growing fast, we’re growing with purpose,” Hibbard said. “The Des Moines club is another strong step forward in a long-term plan to deliver value to both members and investors.”

## Entities

- unit expansion (topic)
- Fitness (sector)
- Athletech News (publication)
- private equity (topic)
- Courtney Rehfeldt (person)
- Crunch Fitness (company)
- gym opening (topic)
- des moines (location)
- Brian Hibbard (person)
- Fitness Ventures (company)
- Meaningful Partners (investor)
- Meaningful Partners investment in Fitness Ventures (deal)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/crunch-franchisee-fitness-ventures-hits-60-locations/). Summarized by Burnaze (https://burnaze.com/article/bee44cf0-977c-4e95-b3d5-bc8a97f1b1ad).