---
title: "Jersey City proposes to limit its capacity for big chains"
url: https://burnaze.com/article/bf0af44b-04dc-4410-b722-7359e26d45b7
source: "1851 Franchise"
original_url: https://1851franchise.com/jersey-city-proposes-to-limit-its-capacity-for-big-chains-1452
category: "General"
published: 2015-04-08T19:14:00.000Z
modified: 2026-11-01T03:21:17.698Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/8d777f385d3dfec8815d20f7496026dc739.png
---

# Jersey City proposes to limit its capacity for big chains

**TL;DR:** Jersey City mayor Mike Fulop proposes limiting commercial space for chain stores in neighborhoods to 30% of total space, which would decrease the number of chain businesses like McDonald's and Subway. The proposal aims to favor local mom-and-pop businesses over big chains.

*originally published in 1851 Franchise on 2015-04-08. [Read the original](https://1851franchise.com/jersey-city-proposes-to-limit-its-capacity-for-big-chains-1452).*

## Story

Mike Fulop, the major of Jersey City, is hoping to limit the amount of chain stores in neighborhoods in favor of local mom-and-pop businesses. According to a proposed draft, only 30 percent of commercial space downtown can be rented or leased to a business that has 10 other locations within a 300-mile radius.

Big chains like McDonald’s and Subway have well over 10 locations per city, so if this ruling passes, the city will dramatically decrease its number of chain businesses. While angering some developers, this proposal has been well-received by urban planners and small retailers.

“Applebee’s isn’t exactly a food destination that attracts people from all over the region,” Mr. Fulop said.

He added: “We don’t want every retail space to become a Gap, TGI Fridays or a Starbucks.”

If passed, Jersey City would join cities like San Francisco and Nantucket, Mass. that have previously ruled to limit chain retailers in specific neighborhoods, and have received praise for upholding an eclectic mix of small businesses, including coffee shops, boutiques and food establishments.

Critics of such policies claim this is discriminatory against business and the free market should determine who moves into a retail space.

## Entities

- 1851 Franchise (publication)
- General (sector)
- McDonald's (company)
- Starbucks (company)
- Subway (company)
- Applebee's (company)
- TGI Fridays (company)
- San Francisco, California (location)
- Gap (company)
- local businesses (topic)
- Jersey City (location)
- Nantucket, Mass. (location)

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Originally reported by 1851 Franchise (https://1851franchise.com/jersey-city-proposes-to-limit-its-capacity-for-big-chains-1452). Summarized by Burnaze (https://burnaze.com/article/bf0af44b-04dc-4410-b722-7359e26d45b7).