---
title: "Slim Chickens New Locations in Edgware Road and East Midlands"
url: https://burnaze.com/article/bf43ef0f-d8b3-4445-a64e-d8d2cd37a747
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250407_slim_chickens_new_locations_in_edgware_road_and_east_midlands.html
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
topics: ["Development & multi-unit"]
published: 2025-04-07T12:00:00.000Z
modified: 2026-10-31T17:53:57.047Z
image: https://imgs.franchising.com/brands/social/slimchickens.jpg
---

# Slim Chickens New Locations in Edgware Road and East Midlands

**TL;DR:** Slim Chickens has announced two new locations in Edgware Road and East Midlands, spearheaded by multi-unit operator Boparan Restaurant Group. The brand is expanding its presence in the "better-chicken" segment with its cooked-to-order fresh food and diverse menu.

*originally published in Franchising.com on 2025-04-07. [Read the original](https://www.franchising.com/news/20250407_slim_chickens_new_locations_in_edgware_road_and_east_midlands.html).*

## Story

Slim Chickens announced today two new locations in Edgware Road and East Midlands. The openings are spearheaded by multi-unit operator Boparan Restaurant Group.

“We’re excited to offer our cooked-to-order, chicken tenders to Edgware Road and East Midlands – two dynamic markets where we see strong demand,” said Jackie Lobdell, Vice President of Franchise Development at Slim Chickens.

The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better-chicken” segment by offering high-quality food and 14 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings, and unique side items.

Fans also resonate with the Southern contemporary look and feel, as well as the open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.

Slim Chickens is a fast-casual brand in the better-chicken segment, built to scale across markets with flexible formats. Its diverse menu, cooked-to-order quality, and Southern hospitality continue to drive strong growth.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- QSR (sector)
- fast casual (topic)
- Slim Chickens (company)
- Jackie Lobdell (person)
- Boparan Restaurant Group (company)
- better chicken (topic)
- Edgware Road (location)
- East Midlands (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20250407_slim_chickens_new_locations_in_edgware_road_and_east_midlands.html). Summarized by Burnaze (https://burnaze.com/article/bf43ef0f-d8b3-4445-a64e-d8d2cd37a747).