---
title: "Survey Links Brand Performance With Franchisee Satisfaction"
url: https://burnaze.com/article/bf58c27d-27b8-4df4-9a05-9f4c4d1f2e05
source: "1851 Franchise"
original_url: https://1851franchise.com/survey-links-brand-performance-with-franchisee-satisfaction-2707560
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Emerging brands"]
published: 2018-08-20T14:09:01.000Z
modified: 2026-11-01T04:08:33.988Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/cfdd89844d35b2a0a83622249420f91c7130.jpg
---

# Survey Links Brand Performance With Franchisee Satisfaction

**TL;DR:** Franchise Business Review's 2018 Annual Franchisee Satisfaction Study found a link between brand performance and franchisee satisfaction, with higher satisfaction leading to better results. The survey analyzed data from over 23,000 franchisees from 180 brands.

*originally published in 1851 Franchise on 2018-08-20. [Read the original](https://1851franchise.com/survey-links-brand-performance-with-franchisee-satisfaction-2707560).*

## Story

The results of the 2018 Annual Franchisee Satisfaction Study from Franchise Business Review show a clear link between overall brand success and franchisee satisfaction. According to a recent article on Franchising.com, the survey was composed of data pulled from over 23,000 franchisees from 180 different brands.

Franchise Business Review said that for tracking satisfaction, "It's about achieving a franchise company's strategic and financial goals. Satisfaction is dependent on how franchise owners' experiences compare with their expectations."

The survey found that brands with higher levels of satisfaction saw exponentially higher results from a brand performance perspective. Brands with lower satisfaction saw a decline in growth a nearly double the turnover results.

## Entities

- Franchising.com (publication)
- 1851 Franchise (publication)
- Franchise Industry (sector)
- franchisee satisfaction (topic)
- brand performance (topic)
- survey results (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/survey-links-brand-performance-with-franchisee-satisfaction-2707560). Summarized by Burnaze (https://burnaze.com/article/bf58c27d-27b8-4df4-9a05-9f4c4d1f2e05).