---
title: "Chili's Goes Back to the '90s With Boyz Ii Men to Create New Version of the Brand's Baby Back Ribs Jingle"
url: https://burnaze.com/article/bf6eb4e3-e530-4bc8-a4a5-5b445595166c
source: "Franchising.com"
original_url: https://www.franchising.com/news/20231115_chili39s_goes_back_to_the_3990s_with_boyz_ii_men_to_create_new_version_of_t.html
category: "Casual dining"
industry: "Restaurants"
segment: "Casual dining"
published: 2023-11-15T12:00:00.000Z
modified: 2026-10-31T20:03:00.159Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# Chili's Goes Back to the '90s With Boyz Ii Men to Create New Version of the Brand's Baby Back Ribs Jingle

**TL;DR:** Chili's has partnered with Boyz II Men to create a new version of the brand's Baby Back Ribs jingle, which will be used in advertisements across streaming services, online, and social media. The jingle is part of Chili's effort to embrace its history and pay homage to its legendary menu item in a nostalgic way.

*originally published in Franchising.com on 2023-11-15. [Read the original](https://www.franchising.com/news/20231115_chili39s_goes_back_to_the_3990s_with_boyz_ii_men_to_create_new_version_of_t.html).*

## Story

"The original Baby Back Ribs Jingle and our fourth studio album Evolution were both released in 1997. This was an unforeseen connection that bonded us to Chili's and the jingle that year," said Boyz II Men. "It feels natural for us to re-release the Baby Back Ribs Jingle and pay homage to Chili's legendary menu item in a nostalgic way. We are excited for our and Chili's fans to have 'I Wany My Baby Back' replaying in their minds for yet another decade."

The jingle serves as the basis for advertisements that will run across streaming services, online and social media throughout November. In addition, fans are encouraged to use the 'Duet' feature on TikTok to add their own flair to the jingle or add it to their favorite playlist on Spotify. For those looking to get their hands on a piece of history, a limited-edition vinyl — featuring the Boyz II Men version of the jingle — and a '90s-inspired Boyz II Men tour t-shirt are available for purchase via the Chili's Online Merch shop.

"We are embracing our history and the things that make Chili's such a beloved brand," said Chili's Chief Marketing Officer, George Felix. "This reboot is certainly part of that push as we're paying respect to the original jingle while having Boyz II Men lend it their Grammy-winning sound. We can't wait to watch our fans make their own versions of the jingle on TikTok!"

## Entities

- Franchising.com (publication)
- General (sector)
- menu item (topic)
- brand partnership (topic)
- social media (topic)
- marketing campaign (topic)
- Chili's (company)
- George Felix (person)
- advertising (topic)
- Boyz II Men (company)

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Originally reported by Franchising.com (https://www.franchising.com/news/20231115_chili39s_goes_back_to_the_3990s_with_boyz_ii_men_to_create_new_version_of_t.html). Summarized by Burnaze (https://burnaze.com/article/bf6eb4e3-e530-4bc8-a4a5-5b445595166c).