---
title: "Joey’s Celebrates Fish & Chips Season in Style with Massive OgopoJoe Fish Sandwich"
url: https://burnaze.com/article/bfa4672b-8d9a-4555-97c8-6b6870396e23
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210308_joeys_celebrates_fish__chips_season_in_style_with_massive_ogopojoe_fish_san.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
published: 2021-03-08T12:00:00.000Z
modified: 2026-11-01T02:31:01.073Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Joey’s Celebrates Fish & Chips Season in Style with Massive OgopoJoe Fish Sandwich

**TL;DR:** Joey's Seafood Restaurants celebrates Fish & Chips Season with a massive OgopoJoe fish sandwich. The brand has commanded the seafood market during lent, a naturally occurring time of increased fish consumption.

*originally published in Franchising.com on 2021-03-08. [Read the original](https://www.franchising.com/news/20210308_joeys_celebrates_fish__chips_season_in_style_with_massive_ogopojoe_fish_san.html).*

## Story

Calgary, Canada - (PR.com) - 9 years ago, Joey’s Seafood Restaurants declared the 40 days that follow Ash Wednesday as Fish & Chips Season, and ever since, have had a corner on the market across Canada.

“It’s time again for a Joey’s Seafood favourite, their glorious Fish & Chips,” said Joe Klassen, founder and CEO of Joey’s Only Franchising Ltd. "Delicious cold-water whitefish, lightly battered alongside sacred tasty golden chips. Now is the time to embrace this divine treat."

The brand has commanded the seafood market during lent, a naturally occurring time of increased fish consumption. Joey’s pits the OgopoJoe - their famous fish sandwich against the seasonal offerings from other non-traditional seafood brands.

“We know we have the best Fish Sandwich on the market and encourage everyone to sea the difference,” said Dave Holland, VP of Marketing. “When you do the math, there’s just no comparison. You don’t have to sacrifice flavour during lent.”

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- menu pricing (topic)
- seafood market (topic)
- lent menu (topic)
- fish and chips season (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210308_joeys_celebrates_fish__chips_season_in_style_with_massive_ogopojoe_fish_san.html). Summarized by Burnaze (https://burnaze.com/article/bfa4672b-8d9a-4555-97c8-6b6870396e23).