---
title: "Tech Entrepreneur Signs Franchise Deal with Cilantro Taco Grill"
url: https://burnaze.com/article/bfbff711-e9ff-43ed-bae6-062391701a84
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240702_tech_entrepreneur_signs_franchise_deal_with_cilantro_taco_grill.html
category: "Restaurants"
industry: "Restaurants"
topics: ["Development & multi-unit","Technology"]
published: 2024-07-02T12:00:00.000Z
modified: 2026-10-31T18:43:01.021Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# Tech Entrepreneur Signs Franchise Deal with Cilantro Taco Grill

**TL;DR:** Roberto Sanchez, a tech entrepreneur, has signed a franchise deal with Cilantro Taco Grill to expand the brand in Illinois. Sanchez was drawn to the brand's mission to uplift Latinos and immigrants in the food industry.

*originally published in Franchising.com on 2024-07-02. [Read the original](https://www.franchising.com/news/20240702_tech_entrepreneur_signs_franchise_deal_with_cilantro_taco_grill.html).*

## Story

“I’ve come to know Temoc Morfin and his family over the years as a repeat customer with Cilantro Taco Grill. They’re the definition of entrepreneurs. Once I saw they were franchising, I thought ‘I need to be a part of this.’” Roberto Sanchez, Cilantro Taco Grill Illinois Franchisee said.

Sanchez also resonated strongly with Cilantro Taco Grill’s mission to uplift Latinos and immigrants in the food industry, saying “Through the years I've employed over 100 people and every employee’s financial life has come before my own. I am excited to join Cilantro Taco Grill’s mission to share wealth and success with their employees through their employee-to-operator programs.”

Roberto Sanchez is a serial entrepreneur with a passion for scaling businesses. RoboNet Services Inc., founded in 2009 while he was working for a major IT company. Sanchez previously owned a cement construction company and, prior to that, a real estate holding company.

"Welcoming Roberto to our franchise family is a significant milestone for us. As a long-time customer, he has become very close to our family. His alignment with our core values and extensive entrepreneurial experience will play a key role in our expansion further into Illinois," said Temoc Morfin, Founder and CEO of Cilantro Taco Grill. “When customers believe in your vision and choose to help you achieve it, it truly speaks to the power and necessity of the work you do."

Cilantro Taco Grill was founded in 2013 by Temoc Morfin, who was inspired to bring the family’s treasured flavors and recipes to the masses by his father, ‘Don Javi’ Morfin.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- brand expansion (topic)
- franchise deal (topic)
- Illinois (location)
- employee empowerment (topic)
- Cilantro Taco Grill (company)
- Temoc Morfin (person)
- latin american cuisine (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20240702_tech_entrepreneur_signs_franchise_deal_with_cilantro_taco_grill.html). Summarized by Burnaze (https://burnaze.com/article/bfbff711-e9ff-43ed-bae6-062391701a84).