---
title: "My Eyelab Set to Enter Iowa"
url: https://burnaze.com/article/bfcfb89d-8e87-4b04-bce5-50d5fc6be3c3
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220330_my_eyelab_set_to_enter_iowa.html
category: "Retail"
industry: "Retail"
published: 2022-03-30T12:00:00.000Z
modified: 2026-11-01T02:10:32.237Z
image: https://images.unsplash.com/photo-1450101499163-c8848c66ca85?w=1600&q=80&auto=format&fit=crop
---

# My Eyelab Set to Enter Iowa

**TL;DR:** My Eyelab, a retail brand of Now Optics, is expanding into Iowa with a recently signed franchise agreement. The agreement is led by former Now Optics employees Shelan Patel and Gosal, who have combined experience of over 23 years.

*originally published in Franchising.com on 2022-03-30. [Read the original](https://www.franchising.com/news/20220330_my_eyelab_set_to_enter_iowa.html).*

## Story

As former Now Optics employees with combined experience north of 23 years, Patel and Gosal are well positioned for success in this new venture with My Eyelab. Gosal was a Regional Manager of 11 Now Optics stores, with a clear emphasis on multi-unit franchises and store management. Patel was the Director of Finance, Accounting and Business Intelligence over the course of a 10+ year employment with Now Optics.

"We are thrilled to be growing My Eyelab in Iowa over the next few years," said Gosal. "My Eyelab will give Iowan's access to easier and more affordable eye care, and we look forward to furthering our ongoing relationship with the brand."

Added Shelan Patel: "Having a strong understanding of the telemedicine concept and the general business model of the brand is what makes us delighted to kick-start our franchising careers. We are excited to be representing a brand that we've felt passionate about from the very beginning. Nikki, Pritesh and I can't wait to bring our expertise and love for what we do to our future customers throughout Iowa."

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- Retail (sector)
- franchise agreement (topic)
- iowa (location)
- retail brand (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20220330_my_eyelab_set_to_enter_iowa.html). Summarized by Burnaze (https://burnaze.com/article/bfcfb89d-8e87-4b04-bce5-50d5fc6be3c3).