---
title: "Hyatt Announces Plans to Expand Brand Footprint in Mexico with Secrets Playa Blanca Costa Mujeres"
url: https://burnaze.com/article/bfe8a200-504f-49f4-b251-2a837c662ad6
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230601_hyatt_announces_plans_to_expand_brand_footprint_in_mexico_with_secrets_play.html
category: "Hotels"
industry: "Lodging & Travel"
segment: "Hotels"
topics: ["Development & multi-unit"]
published: 2023-06-01T12:00:00.000Z
modified: 2026-10-31T20:33:57.419Z
image: https://images.unsplash.com/photo-1554435493-93422e8220c8?w=1600&q=80&auto=format&fit=crop
---

# Hyatt Announces Plans to Expand Brand Footprint in Mexico with Secrets Playa Blanca Costa Mujeres

**TL;DR:** Hyatt plans to expand its brand footprint in Mexico with a new adults-only, luxury Inclusive Collection resort called Secrets Playa Blanca Costa Mujeres. The resort is slated to open by the end of 2023 and will feature 509 suites and world-class amenities.

*originally published in Franchising.com on 2023-06-01. [Read the original](https://www.franchising.com/news/20230601_hyatt_announces_plans_to_expand_brand_footprint_in_mexico_with_secrets_play.html).*

## Story

Slated to open by the end of 2023, Secrets Playa Blanca Costa Mujeres will be located along a secluded strip of the Costa Mujeres shoreline, just 12 miles north of Cancun, Mexico. Situated on a pristine white-sand beach with access to the world’s second-largest barrier reef, guests can enjoy a variety of water sports and activities including snorkeling, kitesurfing, whale shark swimming, scuba diving and sport fishing.

"Demand for luxury, all-inclusive experiences in Mexico from guests, members, customers and owners remains high. We are leveraging this demand by thoughtfully expanding our brand footprint in new and existing destinations,” said Javier Coll, group president, global business development & innovation, Inclusive Collection, Hyatt.

Upon its opening, Secrets Playa Blanca Costa Mujeres will feature 509 thoughtfully designed suites and world-class amenities. Each suite will be adorned with handmade local art and furnished with organic, locally sourced materials, creating an authentic and captivating ambiance. Elevated Preferred Club accommodations will offer an extra level of luxury, including swim-out suites, exclusive access to the Preferred Club Lounge, an oceanfront beach club and a unique jungle-inspired pool surrounded by lush vegetation.

Culinary enthusiasts will delight in Secrets Playa Blanca Costa Mujeres' nine dining options, including six à la carte gourmet restaurants, a buffet, a café and a grill. Unique culinary experiences await, such as kitchen tours to meet chefs, cooking classes, tequila and wine tastings, and a French restaurant. With Unlimited-Luxury® inclusions, guests will enjoy gourmet dining, unlimited top-shelf spirits at seven bars and lounges ranging from swim-up to an elegant music lounge, and a wide variety of daytime and nighttime entertainment options.

Guests will benefit from additional amenities, such as a state-of-the-art Secrets Spa by Pevonia® as well as meeting and event space. For couples planning their dream wedding, the resort will offer ideal ceremony and reception locations, including a beachside canopy, an infinity pool terrace and more. All guests will enjoy access to four swimming pools, including two oceanfront infinity pools facing the Caribbean Sea.

The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- Real Estate (sector)
- Hyatt (company)
- Mexico (location)
- mexico expansion (topic)
- luxury resort (topic)
- Javier Coll (person)
- Secrets Playa Blanca Costa Mujeres (location)
- Inclusive Collection (company)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230601_hyatt_announces_plans_to_expand_brand_footprint_in_mexico_with_secrets_play.html). Summarized by Burnaze (https://burnaze.com/article/bfe8a200-504f-49f4-b251-2a837c662ad6).