---
title: "Fast Casual: Delaware, Arizona welcomes Dickey's food trucks"
url: https://burnaze.com/article/c0027062-2c98-4a64-a78d-64d0cff63026
source: "1851 Franchise"
original_url: https://1851franchise.com/fast-casual-delaware-arizona-welcomes-dickeys-food-trucks-2707010
category: "Casual dining"
industry: "Restaurants"
segment: "Casual dining"
published: 2018-06-29T22:17:26.000Z
modified: 2026-11-01T02:44:26.684Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/e8c281a26acebf2f6aa9ccec08c755588629.jpg
---

# Fast Casual: Delaware, Arizona welcomes Dickey's food trucks

**TL;DR:** Dickey's food trucks are launching in Delaware and Arizona with reduced upfront franchise fees and incentives for new owners. FSC is offering incentives for new owners and existing restaurant owners to convert their locations into Beef 'O' Brady's or The Brass Tap.

*originally published in 1851 Franchise on 2018-06-29. [Read the original](https://1851franchise.com/fast-casual-delaware-arizona-welcomes-dickeys-food-trucks-2707010).*

## Story

We want to create a compelling reason for qualified entrepreneurs who have been considering restaurant ownership to make their move, said Chris Elliott, CEO of FSC. Reducing the upfront franchise fee significantly lowers one of the initial barriers to entry, but the bigger opportunity comes from opening quickly.

- If a franchisee opens their restaurant within 12 months, we’ll eliminate royalties for that first year and invest alongside them in their grand-opening marketing.
- We want owners focused on building their business and establishing themselves in the community from day one.

FSC is also introducing a separate incentive for existing restaurant owners interested in converting their current location into a Beef ‘O’ Brady’s or The Brass Tap. Qualified operators who sign a single-unit conversion agreement will pay no initial franchise fee, a $25,000 discount.

- Operators who complete their conversion and open within 9 months of signing will also pay 0% royalties for their first year of operation and receive up to $2,500 in matching grand-opening marketing funds.

The conversion incentive is designed to give restaurant operators a lower-cost path to an established franchise system while leveraging existing restaurant space and infrastructure.

- For those operators, a conversion can be an efficient way to join Beef ‘O’ Brady’s or The Brass Tap without starting completely from scratch.
- By eliminating the franchise fee and first-year royalties for operators who move quickly, we’re making that opportunity even more attractive.

Both incentives apply exclusively to single-location agreements signed through Dec. 31, 2026.

FSC has also continued investing in restaurant development, marketing, technology and operational support while evaluating more efficient prototypes intended to reduce development costs.

- We believe strongly in the future of both Beef ‘O’ Brady’s and The Brass Tap, and we’re willing to invest alongside franchisees who are ready to grow with us.
- There is still significant white space available, and we have a development and support team that knows how to get restaurants open and help operators build momentum.

This class of Beef ‘O’ Brady’s and The Brass Tap restaurants is the best we’ve ever opened, and in this environment, we’re very excited about that, Elliott said.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Arizona (location)
- franchise fees (topic)
- Dickey's Barbecue Pit (company)
- The Brass Tap (company)
- Beef 'O' Brady's (company)
- Chris Elliott (person)
- Delaware (location)
- restaurant conversion (topic)
- food trucks (topic)
- incentives (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/fast-casual-delaware-arizona-welcomes-dickeys-food-trucks-2707010). Summarized by Burnaze (https://burnaze.com/article/c0027062-2c98-4a64-a78d-64d0cff63026).