---
title: "Laredo Taco Company® Debuts in Colorado"
url: https://burnaze.com/article/c044d63d-9f07-4f21-8aea-c09118aa6003
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210519_laredo_taco_company_debuts_in_colorado.html
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
topics: ["Development & multi-unit"]
published: 2021-05-19T12:00:00.000Z
modified: 2026-11-01T02:28:11.199Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Laredo Taco Company® Debuts in Colorado

**TL;DR:** Laredo Taco Company, a Mexican taqueria found in 7-Eleven convenience stores, has debuted in Colorado with its first restaurant in Platteville. The company is expanding outside of its home in South Texas, with Colorado being one of its top contenders for expansion.

*originally published in Franchising.com on 2021-05-19. [Read the original](https://www.franchising.com/news/20210519_laredo_taco_company_debuts_in_colorado.html).*

## Story

Laredo Taco Company, the convenience retailer's quick-serve Mexican food restaurant, is famous for its tacos served on warm flour tortillas made from scratch in on-site kitchens each day. Tacos and meals include specialties not always seen in Mexican fast-food chains, such as chorizo, carne asada, carnitas, breakfast tacos made with hand-cracked eggs, and the newest item on the menu, protein-packed bowls. Each restaurant also has a salsa bar where customers can spice up their meal, including a wide selection of on-site, daily prepared salsas and pico de gallo.

"We have started opening Laredo Taco Company locations in areas outside of our home in South Texas where we know there are serious taco fans. And Colorado was one of our top contenders for expansion," said 7 Eleven Senior Vice President of Corporate Operations and Restaurant Platforms Brad Williams. "As soon as the word gets out about handmade tortillas and fresh-made salsas, our restaurants start drawing crowds with lines out the door. I can tell you though, one bite and you'll know it is definitely worth the wait."

Every item on the Laredo Taco Company menu is available in stores or via contactless delivery through DoorDash.

Colorado taco-lovers can follow Laredo Taco Company on social media via Facebook, Instagram and Twitter. There, they'll get the inside scoop about Taco Tuesday specials, new products and other promotions.

Laredo Taco Company was the convenience retailer's first restaurant concept. Most recently, Laredo Taco Company opened its first drive-thru in Dallas. In addition to Laredo Taco Company, 7-Eleven, Inc. also operates Raise the Roost Chicken & Biscuits, billed as "Chicken Worth Crossing the Road For," Raise the Roost offers a simple menu of fried chicken tenders hand-breaded with a proprietary blend of southern spices, freshly baked flaky biscuits, bone-in and boneless wings tossed with "made in coop" sauces, signature chicken sandwiches, and breakfast sandwiches.

Laredo Taco Company restaurants, along with Stripes® convenience stores in Texas, were part of the company's 1,000-store acquisition from Sunoco in 2018. In addition to Texas and Colorado, Laredo Taco Restaurants can be found in Florida, Oklahoma, San Diego and Washington, D.C.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- unit expansion (topic)
- Twitter (company)
- DoorDash (company)
- Colorado (location)
- 7-Eleven (company)
- mexican food (topic)
- convenience stores (topic)
- Stripes (company)
- Sunoco (company)
- Laredo Taco Co. (company)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20210519_laredo_taco_company_debuts_in_colorado.html). Summarized by Burnaze (https://burnaze.com/article/c044d63d-9f07-4f21-8aea-c09118aa6003).