---
title: "Franchising Magazine USA: How The Landscape Of The Senior Industry Has Changed To Keep Up With A Booming Senior Population"
url: https://burnaze.com/article/c09c7d76-929d-4e7a-8443-dcf5f7f33a2b
source: "1851 Franchise"
original_url: https://1851franchise.com/trubluehomeserviceally/franchising-magazine-usa-how-the-landscape-of-the-senior-industry-has-changed-to-keep-up-with-a-booming-senior-population-2719784
category: "Senior Care"
industry: "Senior Care"
published: 2022-09-22T12:07:56.000Z
modified: 2026-11-01T01:34:23.126Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/94cfe1976a9fe502230aa770cd633d2b7107.jpg
---

# Franchising Magazine USA: How The Landscape Of The Senior Industry Has Changed To Keep Up With A Booming Senior Population

**TL;DR:** The senior industry is evolving to meet the demands of a growing senior population, with TruBlue Total House Care expanding across the country. TruBlue Total House Care has doubled its revenue in the past two years and added 18 locations in 2022.

*originally published in 1851 Franchise on 2022-09-22. [Read the original](https://1851franchise.com/trubluehomeserviceally/franchising-magazine-usa-how-the-landscape-of-the-senior-industry-has-changed-to-keep-up-with-a-booming-senior-population-2719784).*

## Story

According to the National Council on Aging , 90% of seniors say they plan to remain in their homes for the next five to 10 years, a trend that has continued to grow due to the COVID-19 pandemic and nurse shortages at nursing homes. This trend comes as the number of seniors over 85 is expected to more than double by 2040. Senior service industries now have to strategize and quickly evolve to meet these demands.

TruBlue Total House Care , the only national provider that specializes in total house care for seniors, is seeing the impact of a growing senior population. To meet this demand, they are adding locations across the country. While most senior brands focus on the health care aspect, TruBlue handles their client's needs inside and outside the home. They can help with the smallest to largest housecare tasks so seniors can age peacefully in their homes.

Their mission is being met with growing interest and success. In the past two years, TruBlue Total House Care has doubled their year over year revenue. The brand has also added 18 locations in 2022, putting them on track to reach its goal of opening 40 new locations and having 100 operating units.

## Entities

- 1851 Franchise (publication)
- franchise growth (topic)
- Senior Care (sector)
- senior care (topic)
- TruBlue Total House Care (company)
- industry expansion (topic)
- National Council on Aging (regulator)

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Originally reported by 1851 Franchise (https://1851franchise.com/trubluehomeserviceally/franchising-magazine-usa-how-the-landscape-of-the-senior-industry-has-changed-to-keep-up-with-a-booming-senior-population-2719784). Summarized by Burnaze (https://burnaze.com/article/c09c7d76-929d-4e7a-8443-dcf5f7f33a2b).