---
title: "Princeton Equity Group Announces Strategic Investment In Strickland Brothers"
url: https://burnaze.com/article/c0f6c5ec-82f9-4f74-8b94-ded1b1ccaa42
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210524_princeton_equity_group_announces_strategic_investment_in_strickland_brother.html
category: "Automotive"
industry: "Automotive"
published: 2021-05-24T12:00:00.000Z
modified: 2026-11-01T02:28:04.449Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# Princeton Equity Group Announces Strategic Investment In Strickland Brothers

**TL;DR:** Princeton Equity Group has made a strategic investment in Strickland Brothers, an oil change company, to build its national footprint. The investment will support Strickland Brothers' aggressive plans for growth and allow the company to continue providing excellent customer service at a larger scale.

*originally published in Franchising.com on 2021-05-24. [Read the original](https://www.franchising.com/news/20210524_princeton_equity_group_announces_strategic_investment_in_strickland_brother.html).*

## Story

“We are thrilled to partner with this talented management team to foster the growth of Strickland Brothers,” said Jim Waskovich, co-founder and managing partner of Princeton Equity Group. “Strickland Brothers has built a phenomenal culture for its customers and franchisees. We look forward to participating in the next chapter of the company’s trajectory, preserving its core values and elevating the quality of franchisee support and customer service.”

Strickland Brothers opened its first location in 2016, offering a signature 10-minute oil change designed to maximize the customer experience. Providing dependable services and quality products for a fair price, the company never pressures customers to buy services or parts that are not immediately needed. It’s that friendly, hometown service that has grown Strickland Brothers to 26 corporate locations across seven states and led the company to begin franchising in 2020.

“This investment is a testament to our track record, and we are excited to have the team at Princeton Equity Group support our aggressive plans for growth,” said Justin Strickland, CEO of Strickland Brothers. “Our shared values and vision for the Strickland Brothers brand will allow the company and our franchisees to continue providing excellent customer service at a much larger scale. Our franchise partnerships are important to us as a brand but also to our corporate team personally.

Princeton showed throughout the process that their view of how franchise partnerships should be treated matches ours, and that is mission critical for us.”

## Entities

- Franchising.com (publication)
- franchise growth (topic)
- Automotive (sector)
- private equity (topic)
- strategic investment (topic)
- Princeton Equity Group (investor)
- Strickland Brothers (company)
- oil change industry (topic)
- Princeton Equity Group investment in Strickland Brothers (deal)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20210524_princeton_equity_group_announces_strategic_investment_in_strickland_brother.html). Summarized by Burnaze (https://burnaze.com/article/c0f6c5ec-82f9-4f74-8b94-ded1b1ccaa42).