--- title: "franx franolutuons a franchise way of saying goals" url: https://burnaze.com/article/c1038bf1-8cfb-4dd1-af01-d83eaf353125 source: "1851 Franchise" original_url: https://1851franchise.com/franx-franolutuons-a-franchise-way-of-saying-goals-2714617 category: "Retail" industry: "Retail" published: 2021-01-01T14:09:53.000Z modified: 2026-11-01T02:26:25.436Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/e5de019a8a4d0e818a03f38b9bf5d0b98031.jpg --- # franx franolutuons a franchise way of saying goals **TL;DR:** Warby Parker disrupted the eyewear industry by alleviating the high cost of eyeglasses and innovating with sample eyewear to try on at home. GH Builders, a subsidiary of Green Home Builders, has brought its award-winning and innovative franchise to the US, offering franchisees the opportunity to challenge the publicly traded large national home builders. *originally published in 1851 Franchise on 2021-01-01. [Read the original](https://1851franchise.com/franx-franolutuons-a-franchise-way-of-saying-goals-2714617).* ## Story Founded by college students at the height of the Great Recession, the brand's leadership focused on alleviating a big pain point: eyeglasses were expensive. *Really* expensive. Turns out that Luxottica Group has dominated the eyewear industry. This one company owns and controls LensCrafters, Pearle Vision, Sunglass Hut, Ray-Ban, Oakley, plus the eyewear licensing rights to Chanel and Prada. So how did these college students, in the middle of a recession, innovate and gain market share against this billion-dollar monopoly? They: - Solved a pain point: the high cost of eyewear. - Innovated: sample eyewear to try on at home. - Removed the middleman: a billion-dollar monopoly that controlled retail. The Warby Parker team turned the HUGE barriers to entry (monopoly dominated industry) into opportunity. They removed the middleman. They built a direct relationship with their customers. Everything is accelerating and the BIG idea — building a direct and human connection with your customers. The Weakening Dollar — Whether we like it or not, pay attention to a weakening US dollar and deficits. Be on the lookout for a debt crisis. GH Builders, a subsidiary of Green Home Builders — Australia’s largest green home builder, has brought its award-winning and innovative franchise to the US. The US home construction market is fragmented, and GH Builders offers franchisees the opportunity to challenge the publicly traded large national home builders. Plus, Green Homes offers innovation that has not yet come to the U.S. Sure, we’re focused on energy efficiency, solar panels, etc., but building a green home from the ground up really doesn’t exist here in the states. GH Builders offers franchisees a unique opportunity — to dominate local home construction markets. Best of all, you don’t need construction industry experience. Definitely an opportunity to check out. 16 years ago, Duluth, Minnesota-native Ryan Tepsa got a job delivering pizza for a local franchise called Toppers Pizza. In the years since, Toppers has expanded to more than 83 locations across 16 states, and Tepsa’s career has grown in step with the brand. In 2011, Tepsa took a job on Toppers’ corporate team as a field training specialist. Soon after, he transitioned into a role as an operations technology specialist. Then, he did what many insiders do — he became a franchisee. Now, Tepsa has expanded his operation, opening his second Toppers franchise location in the heart of downtown Superior, Wisconsin. NuVinAir not only removes odors, the brand removes the challenges of franchise growth. Kyle Bailey, CEO, tells Nick Powills and Charles Internicola how his franchise has navigated the COVID-19 crisis. Go buy some stock — like Peloton, anything to do with the home (Wayfair), Tesla, and a whole bunch more because the bubble is not poppin’ yet. ## Entities - 1851 Franchise (publication) - franchise growth (topic) - Retail (sector) - market expansion (topic) - Toppers Pizza (company) - innovation (topic) - Charles Internicola (person) - Peloton (company) - Tesla (company) - Pearle Vision (company) - industry disruption (topic) - Chanel (company) --- Originally reported by 1851 Franchise (https://1851franchise.com/franx-franolutuons-a-franchise-way-of-saying-goals-2714617). Summarized by Burnaze (https://burnaze.com/article/c1038bf1-8cfb-4dd1-af01-d83eaf353125).