---
title: "Salman Siddiqui joins Hero Brands as new group corporate development director"
url: https://burnaze.com/article/c112f876-107c-43cb-915f-d8f801ac3a6b
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/salman-siddiqui-joins-hero-brands-as-new-group-corporate-development-director
author: "Raghav Patel"
category: "Franchisors"
industry: "Franchise Industry"
segment: "Franchisors"
topics: ["Development & multi-unit"]
published: 2022-04-20T08:22:44.000Z
modified: 2026-10-31T16:11:17.555Z
image: https://cdn.global-franchise.com/wp-content/uploads/2022/04/shutterstock_1944763324-2-scaled.jpg
---

# Salman Siddiqui joins Hero Brands as new group corporate development director

**TL;DR:** Salman Siddiqui has been appointed as the new group corporate development director of Hero Brands to help drive the company's growth plans. He will play a central role in implementing the growth strategy and advancing key acquisition strategies for some brands.

*By Raghav Patel, originally published in Global Franchise on 2022-04-20. [Read the original](https://www.global-franchise.com/news/salman-siddiqui-joins-hero-brands-as-new-group-corporate-development-director).*

## Story

Hero Brands has announced the appointment of Salman Siddiqui as its new group corporate development director. Siddiqui has been appointed to help drive brands’ plans and to help them meet their ambitions.

“I am excited to be joining Hero Brands, and taking on the role of group corporate development director,” said Siddiqui.

“Hero Brands has an impressive, and rapidly growing stable of the brands of the future, and I am looking forward to playing my part in successfully implementing the group’s innovative, cross-vertical growth plans.”

He has worked with world-leading investment firm KPMG as well as the Qatar Investment Authority, which saw him work in close proximity with the likes of Harrods, Volkswagen, Miramax, and Sainsbury’s. In this role, held investment management and mergers and acquisitions transaction roles across multiple sectors from retail to media, telecoms and technology.

Siddiqui will play a central role in implementing the growth strategy of Hero Brands, as well as advancing key acquisition strategies for some brands. Hero Brands has the likes of German Doner Kebab, Choppaluna, Island Poke and more in its portfolio.

“It is an honor and a privilege to welcome Salman to the Hero Brands team,” said Athif Sarwar, chairman of Hero Brands.

“Salman brings to the team a wealth of international experience in investment advisory and merger and acquisition transaction roles with world-leading investment firms. His experience will be invaluable as we look to build on our tremendous growth, and work to complete a number of key acquisitions in the near future.”

## Entities

- Franchise Industry (sector)
- Global Franchise (publication)
- executive appointment (topic)
- growth strategy (topic)
- Raghav Patel (person)
- German Doner Kebab (company)
- KPMG (company)
- acquisition plans (topic)
- corporate development (topic)

---
Originally reported by Raghav Patel, Global Franchise (https://www.global-franchise.com/news/salman-siddiqui-joins-hero-brands-as-new-group-corporate-development-director). Summarized by Burnaze (https://burnaze.com/article/c112f876-107c-43cb-915f-d8f801ac3a6b).