---
title: "Jamba Moves Beyond the 'Juice' with Rebrand"
url: https://burnaze.com/article/c1169c64-7a57-42b7-adc7-993f4488a035
source: "1851 Franchise"
original_url: https://1851franchise.com/jamba-moves-beyond-the-juice-with-rebrand-2710170
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
topics: ["Marketing"]
published: 2019-06-06T20:15:00.000Z
modified: 2026-11-01T02:25:32.678Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/fa1b8f619a5312dd5cdfd1729f5fd4457682.jpg
---

# Jamba Moves Beyond the 'Juice' with Rebrand

**TL;DR:** Jamba is rebranding as a smoothie and juice chain, dropping 'Juice' from its name, and introducing a new menu and POS system. The brand is also revamping its stores and rolling out a new smartphone app and insulated delivery bags for delivery companies like Uber Eats.

*originally published in 1851 Franchise on 2019-06-06. [Read the original](https://1851franchise.com/jamba-moves-beyond-the-juice-with-rebrand-2710170).*

## Story

Jamba hasn’t run out of Juice, it’s just dropping it from its name. According to Nation’s Restaurant News , the franchise is following in the footsteps of Dunkin’ and other brands that are known by one name with fans—after all, it works for pop stars.

Along with the name and logo change, Jamba announced a new tagline: “Smoothies. Juices. Bowls.”—further emphasizing that the franchise does more than just juice.

Jamba also announced it is debuting a new menu, highlighting trends like matcha, acai and spirulina, along with more options for those with various diets and lifestyles. The brand will roll out a new cloud-based POS system, smartphone app and insulated delivery bags for delivery companies like Uber Eats. Moreover, Jamba is revamping its stores to look more akin to its “local juice shop roots.”

Emily Clouse is a staff writer for 1851 Franchise. Her work has been featured with publications such as The Onion, Reductress, and Chicago Magazine. She graduated from The Ohio State University before running away to join the Peace Corps. In her free time, she enjoys drawing and walking to Jewel-Osco.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Nation's Restaurant News (publication)
- Dunkin' Brands (company)
- Uber Eats (company)
- rebranding (topic)
- Jamba (company)
- delivery options (topic)
- menu update (topic)
- pos system (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/jamba-moves-beyond-the-juice-with-rebrand-2710170). Summarized by Burnaze (https://burnaze.com/article/c1169c64-7a57-42b7-adc7-993f4488a035).