---
title: "Stratus Clean sees 'record' growth after rebranding move"
url: https://burnaze.com/article/c19b6d58-e54c-402c-bdd9-e4d433661053
source: "Franchise Magazine USA"
original_url: https://franchisemagazineusa.com/stratus-clean-sees-record-growth-after-rebranding-move/
author: "Andrew Carlo"
category: "Cleaning & maid"
industry: "Home Services"
segment: "Cleaning & maid"
published: 2026-08-27T12:39:37.000Z
modified: 2026-10-31T21:43:12.584Z
image: https://franchisemagazineusa.com/wp-content/uploads/2026/07/Stratus-Clean-Logo.jpg
---

# Stratus Clean sees 'record' growth after rebranding move

**TL;DR:** Stratus Clean reports double-digit sales growth and added six new master franchise territories in the first half of 2026 after a rebranding effort. The company has expanded its master franchise territory count to 96 agreements with 5,200 locations systemwide.

*By Andrew Carlo, originally published in Franchise Magazine USA on 2026-08-27. [Read the original](https://franchisemagazineusa.com/stratus-clean-sees-record-growth-after-rebranding-move/).*

## Story

Since a massive rebranding effort was launched six months ago, commercial cleaning company Stratus Clean is touting greater success.

According to Stratus Clean, the franchise has posted double-digit sales growth for the first half of 2026 and added six new master franchise territories. Stratus Clean also said it is adding to its franchisee base at a “record pace.”

New additions in the first half of the year include master franchise territories in Tyler, Texas; Tyler, Texas; Harrisburg, Pennsylvania; Rochester, New York; Lansing, Michigan; and Mobile, Alabama.

As of late August, Stratus Clean reports that it has expanded its master franchise territory count to 96 agreements with its franchisee unit count swelling to 5,200 locations systemwide. “The first half of 2026 has reinforced everything we believed about this brand when we introduced Stratus Clean earlier this year,” said Doug Flaig, CEO of Stratus Clean. “Our new master territory partners, our existing franchisees and our home office team have all rallied around a sharper identity, and the results speak for themselves.

We’re growing faster, retaining customers at a high level and giving our franchisees new AI-driven tools that make their businesses more efficient and more profitable.”

Last month, Stratus Clean reported growth moves in the Southeast, including expansion efforts in Alabama.

In April, the company dropped its Stratus Building Solutions banner in favor of the Stratus Clean name. Along with the brand identity, Stratus introduced a new logo, tagline, and website designed to reflect its “service-first” identity. The company said the changes have been “well received by franchisees, master territory partners and customers alike.”

“And (it) has helped sharpen the brand’s positioning as a specialized leader in commercial cleaning,” Stratus Clean said.

“Four years running as the fastest growing franchise in the country is not something any brand has done before us, and we don’t take that for granted,” said Flaig. “It’s a direct reflection of the strength of our franchise model and the alignment we have with our franchisees around a shared vision. Looking ahead to the rest of 2026, our focus stays the same: keep our franchisees’ scorecards strong and keep their businesses as profitable as possible.”

Founded in 2006 and based in Los Angeles, Stratus Clean operates in about 100 markets within the United States and Canada.

## Entities

- franchise growth (topic)
- Home Services (sector)
- Franchise Magazine USA (publication)
- sales growth (topic)
- Andrew Carlo (person)
- expansion (topic)
- Los Angeles (location)
- rebranding (topic)
- rochester (location)
- Doug Flaig (person)
- Tyler, Texas (location)
- Mobile, Alabama (location)

---
Originally reported by Andrew Carlo, Franchise Magazine USA (https://franchisemagazineusa.com/stratus-clean-sees-record-growth-after-rebranding-move/). Summarized by Burnaze (https://burnaze.com/article/c19b6d58-e54c-402c-bdd9-e4d433661053).