---
title: "Pretzelmaker Cranks Up the Heat with Cheetos® Flamin’ Hot® Pretzel Bites"
url: https://burnaze.com/article/c1de1a41-e1c3-4a98-befd-7b22b54a23f1
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250528_pretzelmaker_cranks_up_the_heat_with_cheetos_flamin_hot_pretzel_bites.html
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
published: 2025-05-28T12:00:00.000Z
modified: 2026-10-31T17:40:49.351Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Pretzelmaker Cranks Up the Heat with Cheetos® Flamin’ Hot® Pretzel Bites

**TL;DR:** Pretzelmaker introduces Cheetos Flamin' Hot Pretzel Bites, a new limited-time offering available through July 13, following the success of Cheetos Pretzel Bites last summer. The new product is made with Cheetos' Flamin' Hot Dust and provides a spicy kick.

*originally published in Franchising.com on 2025-05-28. [Read the original](https://www.franchising.com/news/20250528_pretzelmaker_cranks_up_the_heat_with_cheetos_flamin_hot_pretzel_bites.html).*

## Story

The new offering, available through July 13, follows the success of the ridiculously flavorful Cheetos Pretzel Bites, which made its debut for a limited-time on Pretzelmaker menus last summer. Made with a dusting of Cheetos’ Flamin’ Hot Dust, the new Cheetos Flamin’ Hot Pretzel Bites are fresh-baked and hand-rolled daily and provide an irresistible spicy kick that can be washed down with the chain’s refreshing, all-natural Lemonade.

“We heard our fans, and we delivered—with even more heat,” said Katie Thoms, Vice President of Marketing at Pretzelmaker. “Last year, our guests loved our collaboration with Cheetos, a brand that is equally committed to bringing joy to its fans as we are, so we wanted to keep the flavor party going with a slight twist, by unveiling Cheetos Flamin’ Hot Pretzel Bites.”

Since getting its start in 1991 as a single pretzel stand, fans have loved snacking on Pretzelmaker’s fresh-baked, hand-rolled Pretzel Bites and sipping on fresh-squeezed, all-natural lemonade.

## Entities

- Franchising.com (publication)
- QSR (sector)
- menu pricing (topic)
- limited time offer (topic)
- product launch (topic)
- brand partnership (topic)
- Pretzelmaker (company)
- Katie Thoms (person)
- CHEETOS (company)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20250528_pretzelmaker_cranks_up_the_heat_with_cheetos_flamin_hot_pretzel_bites.html). Summarized by Burnaze (https://burnaze.com/article/c1de1a41-e1c3-4a98-befd-7b22b54a23f1).